Author Archives: Chris Casale

Chris Casale

Chris is the V.P. of Technology and Data at Araxam where he is responsible for managing the technology infrastructure, leading the development of new software initiatives, managing the data warehouse, and tracking and analyzing metrics and key performance indicators. He holds a B.S. in Computer Science from the University of Central Florida and an M.S. in Cyber Security from the University of South Florida. When he's not solving problems with his amazing team, you can find him working on his newest idea, watching sports, or spending time with his incredible family. Ask Chris for his very biased opinion on New York sports teams or how to plan and implement the right technology stack for your organization!

Web Design Usability – Statistics You Must Know [Infographic]

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Web Design Usability Statistics You Must Know




Web design usability is an important factor in the design and development of a website.  After all, the easier a website is to use, the more likely visitors will stick around. Web usability includes elements such as the presentation of information, ensuring responsiveness across various devices and browsers, and ensuring the website content is appropriate… Continue Reading




Killer SEO Checklist – 75 Actionable Steps to Success [Infographic]

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Optimizing your web site for search (SEO) can be a daunting task.  There are many factors to consider and it’s easy to leave out an important step.  Below is an infographic that includes 75+ actionable steps to lead you to success. The checklist starts with On Page SEO and involves steps such as creating a new… Continue Reading




Engaged Employees, HTML5 Game Design, and More Articles

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Weekly Marketing Technology News




News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help! Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of… Continue Reading




8 SEO Basics to Grow Your Small Business [Infographic]

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8 SEO Basics to Grow Your Small Business




Are you a small business looking for ways to grow your business? Result Driven SEO has put together an infographic with 8 SEO basics to help you out. 1. Plan with Keyword Research Know what your customers are searching for. Google Keyword Planner is a free tool. SEMrush will find keywords your competitors are using…. Continue Reading




MarTech Stacks, Responsive Upscaling, Video Marketing and More Articles

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Weekly Marketing Technology News




News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help! Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of… Continue Reading




Top Speakers We’re Looking Forward to at Inbound15

Inbound




It’s that time of year again and we at araxam.com are preparing for another exciting week at Inbound15.  If you’re not already familiar with it, Inbound is probably the most exciting marketing conference of the year.  It kicks off the day after Labor Day at the Boston Convention & Exhibition Center and will feature inspiring… Continue Reading




7 Steps to Success Competing with Content Marketing [Infographic]

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Smart Insights teamed up with HubSpot to produce new research on content marketing. They asked 768 marketers based in Europe how they planned to use content marketing in their business in 2015. The results of their research are below: Relevance is the intersection of what the brand must effectively communicate and what the customer wants… Continue Reading




Top 3 Tech Trends for Marketers [Infographic]

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At the start of every year, we all try to predict what’s to come.  What trends will shape the industry?  What technologies will people embrace?  While we don’t have crystal balls, we do have search data.  And as a vast collection of consumer intentions, it can be a great bellwether of trends.  ThinkWithGoogle looked at… Continue Reading




The Best E-Commerce Checkout Practices [Infographic]

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Best E-Commerce Checkout Practices




A recent survey done by Smashing Magazine examines the E-Commerce checkout process and examines the best and worst practices of the top 100 grossing E-Commerce sites. The average e-commerce checkout is 5.08 steps, with the shortest offering a 1 step checkout and the longest containing 9 steps. It is, however, important to note that the… Continue Reading




Content Marketing Benchmarks, Twitter’s Periscope, and More Articles

News
Weekly Marketing Technology News




News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help! Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of… Continue Reading