Chris Casale 
It’s that time of year again and we at araxam.com are preparing for another exciting week at Inbound14. If you’re not already familiar with it, Inbound is probably the most exciting marketing conference of the year. It kicks off next week at the Boston Convention & Exhibition Center and will feature inspiring keynotes, innovative talks, … Read more
SEO is one of the most popular buzzwords on the Internet today. The importance of optimizing your website so it can easily be found by people searching for your content cannot be understated. In addition to being a free form of advertising, SEO will send targeted keyword-specific searches to your website, which helps to brand … Read more
Every few years (or months) you decide it’s time to redesign your website. You run some usability tests (hopefully!), create some beautiful new templates, and pull the trigger on a design overhaul. You’re thrilled at first – it’s a new and exciting look for your site and your friends and family tell you how amazing … Read more
This is a two part article about On-Page SEO and On-Page Optimization tactics. In Part 1 we highlighted what on-page SEO is and explained some on-page optimization tactics including URL, page title, meta tags, and open graph tags. In Part 2 of we’ll explain some additional on-page optimization techniques for you to consider. Headings … Read more
Traditionally, search engine optimization (SEO) has been divided into two main areas: on-page optimization and off-page optimization. Off-Page optimization strategy focuses on the things you can do off of your website. For example, link-building and social media, to increase your search engine ranking. We’ll talk more about that in a future blog post. For the … Read more
The rules on SEO are constantly changing. You’ve probably read countless articles on the subject, many offering conflicting advice. Here are the top five myths about on-page SEO and the truth about each. Myth #1: The More Keywords the Better! This has been a widely debated topic in the Search Engine Optimization community for years … Read more
If you’ve been following the search engine news lately, you know that Google recently penalized MyBlogGuest. They view guest blogs as a key contributor to spammy practices. The tactic of guest blogging was put on notice in mid-January by Matt Cutts, head of Google’s Webspam team. Despite the warning, many in the community weren’t sure … Read more
According to Daily Mail, in just one minute on the internet 216,000 new photos are posted, 278,000 Tweets appear on Twitter, and 1.8m new posts or pages are liked on Facebook. That’s a lot of noise to cut through. How can you get noticed in such a busy world? We don’t pretend to have all … Read more
World Wrestling Entertainment (WWE) may not be the first company you think of for innovation in the digital space. With the launch of their new streaming service, that may change. Streaming services are nothing new, they’ve been around for several years. Netflix, Amazon Instant Video, Hulu, YouTube, take your pick. The adoption rate, like any … Read more
If you’re employing an inbound marketing strategy, you’ll need some tools to help you get the best results. This is by no means a complete list, but here are six of the tools we have found to be the most helpful: HubSpotQuite frankly, if you’re using HubSpot, you probably don’t need any other tools. HubSpot … Read more
