Category Archives: Metrics

HubSpot: An Overview of Reports and Marketing Analytics

Marketing Technology




If you’re running a business – or working for one – you probably understand how important it is to have reliable data.  Without data, any decisions you make will be gut instincts or wild guesses. Measuring information such as the amount of sales, number of clients, website visitors, etc. can help inform your decision making…. Continue Reading




Metrics Corner: Understanding Time on Page / Site

Metrics




The Metrics Corner series features important metrics to review when analyzing the health of your marketing, business or website.  In a previous article we reviewed bounce rate.  This article will focus on the website metrics of Time on Page and Time on Site, which in many ways can be considered sister metrics to bounce rate…. Continue Reading




Why Aren’t You Measuring Conversion Rates? No, Really – Why Not?

Metrics
Not measuring conversions is a fundamental flaw in marketing




Alright, I’m going to cut to the chase. Not measuring conversions is a fundamental flaw in marketing analysis. It does not matter if you are a company of one employee or 1 million, it’s extremely important that you measure how your conversions are performing. This area seems to be absent, especially in small-to-medium businesses (SMB)…. Continue Reading




Metrics Corner: Understanding Bounce Rate

Metrics
Bounce Rate




If you’ve ever built a web site, managed a site, analyzed a site, or heck, even just surfed the web, you’ve probably heard the term bounce rate before.  It’s a term with a usually negative connotation and the majority of articles surrounding the topic will often be titled something like “How to Reduce Your Bounce… Continue Reading