Category Archives: Outbound Marketing

Top 5 Funniest Super Bowl XLIX Commercials

Outbound Marketing
Super Bowl XLIX

There were two very distinctive ends of the spectrum to the Super Bowl XLIX commercials this year. There was the ever present humorous ads created by beer and chip companies, and then there were some very serious and emotionally tense commercials with poignant messaging. The latter seems a bit unusual for the Super Bowl spectacle…. Continue Reading

2015 Super Bowl XLIX Best Commercials

Outbound Marketing
Super Bowl XLIX

While millions of Americans look forward to the Super Bowl every year, it’s not just the game people enjoy. We look forward to the whole package – the parties, the food, the booze, and, of course, the commercials. Most are pretty unremarkable and never manage to stick with us for more then a few moments…. Continue Reading

WWE Network Hits 1 Million Subscribers, End of Cable in Sight?

Outbound Marketing

Around this time last year, I wrote an article about the launch of the WWE Network.  The premise of the article had less to do with the WWE and more to do with the proliferation of content networks.  With so many new networks – many subscription based, many free – is the end of cable… Continue Reading

2014 Super Bowl XLVIII Notable Commercials

Outbound Marketing

This list is by no means all encompassing, but here’s a few of the commercials that stood out to us. Radioshack The 80’s called, they want their store back. It’s very possible being an 80’s child that I’m biased, but the commercial was entertaining.  It made you pay attention and it was memorable.  Pity Radioshack… Continue Reading

How are Companies Taking Advantage of the Super Bowl?

Inbound Marketing

Go Viral or Go Home Each year, companies seem like they have to do more than the previous year to get your attention during the Super Bowl. Let’s face it, when a company is investing $4 million for a 30 second spot, Return on Investment (ROI) becomes even more critical. Advertising companies started a new… Continue Reading

Is the Launch of the WWE Network the Beginning of the End for Cable TV?

Outbound Marketing

Streaming services are nothing new, they’ve been around for several years. Netflix, Amazon Instant Video, Hulu, YouTube, take your pick. The adoption rate, like any new technology, started slow, but breakthroughs in technology changed the way we consumed streaming media. Smart TV’s, Roku, Google TV, Apple TV, Chomecast and many other options now exist that… Continue Reading