Category Archives: Social Media

Social Media Steps You Must Include in Your Marketing Plan

Social Media




A social media marketing plan is the foundation that you build your campaign around. Very basic, right? Yes. However, more and more it’s becoming a vital step that all too often gets overlooked. When speaking with entrepreneurs and small-to-medium size business leaders, it appears that most are in a get-the-content-live-and-fast approach, and they’re missing the… Continue Reading




ICYMI: Tools for Entrepreneurs, Fake Yelp Reviews, Pros and Cons of Social Media Platforms and More

News
Trending in Social Media Marketing




Getting a business started is hard enough for entrepreneurs, we’ll help make the process a little easier with Neil Patel’s 10 tools that you need before you get started. Additionally, this week we’ll take a dip into the world of online reviews, specifically how Yelp is weeding out the fake reviews, it’s popularity and pitfalls… Continue Reading




ICYMI: Influencer Marketing, Twitter Event Targeting, Social Media Branding and More Articles

Social Media
Social media marketing




News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help! Influencer marketing was a big topic this week that received a lot of engagement. The gamut ranged from how to create an influencer marketing strategy to how to communicate your ideas to this… Continue Reading




Social Media Marketing News from SMMW16; Twitter Lists, Snapchat Strategy and More

Social Media
Social media marketing




News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help! This was a big week in social media highlighted by the largest social media event of the year, Social Media Marketing World 16 in San Diego, CA. Below are some of the featured… Continue Reading




Your Twitter Strategy Sucks

Social Media
Twitter Strategy Sucks




I’ve only been using Twitter for the last year or so and already I’m starting to hate it.  Don’t get me wrong, I see the potential for meaningful interactions.  The problem is, there’s too much noise.  And the spam?  Don’t get me started. Oh, and you want to know one of the more frustrating aspects… Continue Reading




Tweet Smarter: Twitter Best Practices

Social Media
Twitter




At the INBOUND14 conference in Boston, I had the opportunity to attend a session taught by Anne Mercogliano, head of Small and Mid-Sized Business Marketing, and Russ Laraway, head of Small and Mid-Sized Business at Twitter.  What follows in this article is some insight they provided to help people like you and me “tweet smarter.”… Continue Reading




How to Avoid Collateral Damage in Google’s Attack on Guest Blogs

Inbound Marketing




If you’ve been following the search engine news lately, you know that Google recently penalized MyBlogGuest for what they consider to be spammy practices.  The tactic of guest blogging was put on notice in mid-January by Matt Cutts, head of Google’s Webspam team. Despite the warning, many in the community weren’t sure when and how… Continue Reading




Twitter Takes the Gold during 2014 Winter Olympics

Social Media




We knew social media would be buzzing with the Winter Olympics taking place in Sochi, Russia. There was plenty of things to discuss heading into Sochi: construction problems, security and gay rights/protests, but then we learned via #SochiProblems about the hotel accommodations, vulnerability of immediately being hacked when you get on the Internet and more…. Continue Reading