Engaged Employees, HTML5 Game Design, and More Articles

Weekly Marketing Technology News

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of September 4, 2015.

Business Highlight

The Number One Way To Keep Employees Engaged
Forbes by Jacob Morgan

I believe that most employees are engaged when they start working at an organization. They are excited to be there, are eager to make an impact, and are ready to contribute and put their skills to good use. Humans have a general desire to move forward and are in a state of perpetual motion, they don’t show up disengaged, they are made that way. In fact, most organizations today have become “disengagement factories” that take employees and break them down. This creates a cycle whereby employees start off being happy and engaged, become unhappy, then organizations find themselves trying to figure out ways to boost their engagement with things like perks and benefits. The cycle then begins again.

Web Highlight

Principles Of HTML5 Game Design
Smashing Magazine by Kamil Kaniuk

Visual effects in games define their overall look and feel, and gameplay. Players are attracted to high visual quality, which generate more traffic and reach. It’s key for creating successful games and providing a lot of fun for players.

In this article I want to present a few ideas of how to implement different visual effects in <canvas>-based HTML5 games. These examples will be based on effects we made in our game, Skytte. I will explain the basic ideas supporting them and provide the effects used in our work.

Technology Highlight

SmartThings Unveils A New Smart Home Hub
TechCrunch by Matthew Lynley

SmartThings’ smart home devices are getting a lot sleeker — and a lot more powerful — as of today.

The company today is releasing a new line of updated home sensors and a new, more powerful hub. In addition, SmartThings is rolling out a more simplified application centered around specific events and spots in a home, such as a bedrooms and kitchens for locations, and events like intrusions. The company is also releasing a new set of developer tools that are designed to make it easier to integrate new devices with the SmartThings hub.

SEO Highlight

A Beginner’s Guide to Google Search Console
MOZ by Angela Petteys

If the name “Google Webmaster Tools” rings a bell for you, then you might already have an idea of what Google Search Console is. Since Google Webmaster Tools (GWT) has become a valuable resource for so many different types of people besides webmasters—marketing professionals, SEOs, designers, business owners, and app developers, to name a few—Google decided to change its name in May of 2015 to be more inclusive of its diverse group of users.

If you aren’t familiar with GWT or Google Search Console, let’s head back to square one. Google Search Console is a free service that lets you learn a great deal of information about your website and the people who visit it. You can use it to find out things like how many people are visiting your site and how they are finding it, whether more people are visiting your site on a mobile device or desktop computer, and which pages on your site are the most popular. It can also help you find and fix website errors, submit a sitemap, and create and check a robots.txt file.

Ready to start taking advantage of all that Google Search Console has to offer? Let’s do this.

Marketing Highlight

What Marketing Can Learn From User Experience
MarketingProfs by Sezgin Hergul

For some people, the worlds of marketing and user experience (UX) design seem to be at war because of the old misconception that marketing necessarily means attempting to sell at any cost, and therefore dishonesty, whereas UX means caring about your users and doing what’s best for them.

But Marketing, like a movie villain that actually turned out to be a good guy, decided to change its ways and became buddies with the world of good-guy UX. No more bloated language and shifty descriptions: Clarity and transparency are now priority values.

Social Media Highlight

How to Optimize Your Social Profiles for Search
Social Media Examiner by Kristi Hines

Have you thought about optimizing your social accounts for search?

Do you know where to use keywords in your social profiles?

In social media, there are two search engines you have to optimize for: the search function within each social network and Google search.

In this article you’ll discover where to use keywords in your social profiles and pages so you are found when people search.

What did we miss?  Let us know what news got your attention this week in the comments below.

Chris Casale

Chris is the V.P. of Technology and Data at Araxam where he is responsible for managing the technology infrastructure, leading the development of new software initiatives, managing the data warehouse, and tracking and analyzing metrics and key performance indicators. He holds a B.S. in Computer Science from the University of Central Florida and an M.S. in Cyber Security from the University of South Florida. When he's not solving problems with his amazing team, you can find him working on his newest idea, watching sports, or spending time with his incredible family. Ask Chris for his very biased opinion on New York sports teams or how to plan and implement the right technology stack for your organization!