If you get a chance to see Guy Kawasaki speak, take advantage of it. I got my first opportunity at this year’s INBOUND14 opening keynote. His talk was on the 10 lessons he learned from Steve Jobs, a topic he discussed previously in a TED Talk (see video below). Here are the takeaways from his … Read more
Inbound14 is right around the corner and we’re excited as ever! HubSpot usually takes advantage of the conference to release new features and let everyone know about upcoming improvements. While we love HubSpot, there’s always a little room for improvement. Here are the top 3 things we’d like to hear announced at this year’s Inbound14 … Read more
If you have ever had the pleasure of presenting marketing metrics and campaign performance results to C-Suite executives, and you did not get the response you were hoping for you’re not alone. On the sales side of business, where dollars generated is the only metric that counts, it can be difficult to discuss and communicate … Read more
It’s that time of year again and we at araxam.com are preparing for another exciting week at Inbound14. If you’re not already familiar with it, Inbound is probably the most exciting marketing conference of the year. It kicks off next week at the Boston Convention & Exhibition Center and will feature inspiring keynotes, innovative talks, … Read more
SEO is one of the most popular buzzwords on the Internet today. The importance of optimizing your website so it can easily be found by people searching for your content cannot be understated. In addition to being a free form of advertising, SEO will send targeted keyword-specific searches to your website, which helps to brand … Read more
Every few years (or months) you decide it’s time to redesign your website. You run some usability tests (hopefully!), create some beautiful new templates, and pull the trigger on a design overhaul. You’re thrilled at first – it’s a new and exciting look for your site and your friends and family tell you how amazing … Read more
This is a two part article about On-Page SEO and On-Page Optimization tactics. In Part 1 we highlighted what on-page SEO is and explained some on-page optimization tactics including URL, page title, meta tags, and open graph tags. In Part 2 of we’ll explain some additional on-page optimization techniques for you to consider. Headings … Read more
Traditionally, search engine optimization (SEO) has been divided into two main areas: on-page optimization and off-page optimization. Off-Page optimization strategy focuses on the things you can do off of your website. For example, link-building and social media, to increase your search engine ranking. We’ll talk more about that in a future blog post. For the … Read more
The rules on SEO are constantly changing. You’ve probably read countless articles on the subject, many offering conflicting advice. Here are the top five myths about on-page SEO and the truth about each. Myth #1: The More Keywords the Better! This has been a widely debated topic in the Search Engine Optimization community for years … Read more
In 2013, Google announced that they would be encrypting, and therefore stripping away organic keyword data from Google Analytics. When the news initially broke there was an all encompassing gasp amongst the marketing world. “What do we do now?” Next, the internal question was asked, ‘where do I put my marketing efforts in the digital … Read more