How are Companies Taking Advantage of the Super Bowl?

Inbound Marketing

Go Viral or Go Home Each year, companies seem like they have to do more than the previous year to get your attention during the Super Bowl. Let’s face it, when a company is investing $4 million for a 30 second spot, Return on Investment (ROI) becomes even more critical. Advertising companies started a new… Continue Reading

Is the Launch of the WWE Network the Beginning of the End for Cable TV?

Outbound Marketing

Streaming services are nothing new, they’ve been around for several years. Netflix, Amazon Instant Video, Hulu, YouTube, take your pick. The adoption rate, like any new technology, started slow, but breakthroughs in technology changed the way we consumed streaming media. Smart TV’s, Roku, Google TV, Apple TV, Chomecast and many other options now exist that… Continue Reading

Top 6 Inbound Marketing Tools

Inbound Marketing

If you’re employing an inbound marketing strategy, you’ll need some tools to help you get the best results.  This is by no means a complete list, but here are six of the tools we have found to be the most helpful: HubSpot Quite frankly, if you’re using HubSpot, you probably don’t need any other tools…. Continue Reading

What is "Inbound Marketing" and What Do I Need to Know?

Inbound Marketing

Surely you’ve heard the term inbound marketing.  You see it everywhere now – white papers, videos, books, blog articles (this one being no exception).  Recently, a good friend of mine who is in the process of opening up a new business was asking for some marketing advice.  My advice included the term “inbound marketing,” of… Continue Reading

HTML5 vs Native: What is it and how do you decide? – Part 2

HTML5

This is a two part article about HTML5 vs. Native Development. In Part 1 we focused on HTML5 and the benefits it offers. In Part 2 we will Native Development and offer some guidelines to help you pick the right one for your development. What are the benefits of Native Application Development? As powerful as… Continue Reading

JPG / GIF / PNG: What’s the Difference and When to Use Each

Web

A close friend of mine was recently telling me about an experience they had interviewing for a new job as a front-end web developer.  I haven’t interviewed for a job in a while, so I was curious as to the type of questions that came up.  Most of them were what you’d expect, but one… Continue Reading

HTML5 vs Native: What is it and how do you decide? – Part 1

HTML5

This is the first installment of a two part series about HTML5 vs. Native Development. In this first part we will focus on HTML5 and the benefits it offers. The HTML5 vs. Native development is a hot debate topic amongst developers right now.  HTML5 growth has exploded over the last several years, but has it… Continue Reading