ICYMI: Pinpoint your target customer, determine your social media marketing budget, inbound marketing and more

News
Social Media Marketing




Below is a highlight of the most engaging articles that you may have missed this week in marketing. One of the most overlooked aspects of marketing is to identify and ‘pinpoint’ who your target customer is. There are a number of categories to research, including demographics, interests, behaviors and more. Let’s dig a little deeper… Continue Reading




ICYMI: Tools for Entrepreneurs, Fake Yelp Reviews, Pros and Cons of Social Media Platforms and More

News
Trending in Social Media Marketing




Getting a business started is hard enough for entrepreneurs, we’ll help make the process a little easier with Neil Patel’s 10 tools that you need before you get started. Additionally, this week we’ll take a dip into the world of online reviews, specifically how Yelp is weeding out the fake reviews, it’s popularity and pitfalls… Continue Reading




ICYMI: Influencer Marketing, Twitter Event Targeting, Social Media Branding and More Articles

Social Media
Social media marketing




News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help! Influencer marketing was a big topic this week that received a lot of engagement. The gamut ranged from how to create an influencer marketing strategy to how to communicate your ideas to this… Continue Reading




Social Media Marketing News from SMMW16; Twitter Lists, Snapchat Strategy and More

Social Media
Social media marketing




News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help! This was a big week in social media highlighted by the largest social media event of the year, Social Media Marketing World 16 in San Diego, CA. Below are some of the featured… Continue Reading




Engaged Employees, HTML5 Game Design, and More Articles

News
Weekly Marketing Technology News




News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help! Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of… Continue Reading




8 SEO Basics to Grow Your Small Business [Infographic]

Infographic
8 SEO Basics to Grow Your Small Business




Are you a small business looking for ways to grow your business? Result Driven SEO has put together an infographic with 8 SEO basics to help you out. 1. Plan with Keyword Research Know what your customers are searching for. Google Keyword Planner is a free tool. SEMrush will find keywords your competitors are using…. Continue Reading




MarTech Stacks, Responsive Upscaling, Video Marketing and More Articles

News
Weekly Marketing Technology News




News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help! Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of… Continue Reading




Top Speakers We’re Looking Forward to at Inbound15

Inbound




It’s that time of year again and we at araxam.com are preparing for another exciting week at Inbound15.  If you’re not already familiar with it, Inbound is probably the most exciting marketing conference of the year.  It kicks off the day after Labor Day at the Boston Convention & Exhibition Center and will feature inspiring… Continue Reading




7 Steps to Success Competing with Content Marketing [Infographic]

Infographic




Smart Insights teamed up with HubSpot to produce new research on content marketing. They asked 768 marketers based in Europe how they planned to use content marketing in their business in 2015. The results of their research are below: Relevance is the intersection of what the brand must effectively communicate and what the customer wants… Continue Reading




Top 3 Tech Trends for Marketers [Infographic]

Infographic




At the start of every year, we all try to predict what’s to come.  What trends will shape the industry?  What technologies will people embrace?  While we don’t have crystal balls, we do have search data.  And as a vast collection of consumer intentions, it can be a great bellwether of trends.  ThinkWithGoogle looked at… Continue Reading