It’s that time of year again and we at araxam.com are preparing for another exciting week at Inbound15. If you’re not already familiar with it, Inbound is probably the most exciting marketing conference of the year. It kicks off the day after Labor Day at the Boston Convention & Exhibition Center and will feature inspiring … Read more
Smart Insights teamed up with HubSpot to produce new research on content marketing. They asked 768 marketers based in Europe how they planned to use content marketing in their business in 2015. The results of their research are below: Relevance is the intersection of what the brand must effectively communicate and what the customer wants … Read more
At the start of every year, we all try to predict what’s to come. What trends will shape the industry? What technologies will people embrace? While we don’t have crystal balls, we do have search data. And as a vast collection of consumer intentions, it can be a great bellwether of trends. ThinkWithGoogle looked at … Read more
A recent survey done by Smashing Magazine examines the E-Commerce checkout process and examines the best and worst practices of the top 100 grossing E-Commerce sites. The average e-commerce checkout is 5.08 steps, with the shortest offering a 1 step checkout and the longest containing 9 steps. It is, however, important to note that the … Read more
How do you measure the effectiveness of content? Content marketing has come a long way and there are now definitive metrics to answer this question. Here is a list of 29 of the best metrics curated by Curata and labeled by channel (i.e., blog / site, email, social media, assets, and feeds) and grouped by … Read more
I’ve only been using Twitter for the last year or so and already I’m starting to hate it. Don’t get me wrong, I see the potential for meaningful interactions. The problem is, there’s too much noise. And the spam? Don’t get me started. Oh, and you want to know one of the more frustrating aspects … Read more
Mobile marketing is more important and popular today than it’s ever been since the evolution of the smartphone. Google emphasized the importance of mobile by making it a priority and to penalize websites that are not mobile-friendly; therefore, organic search from smartphones is affected by your mobile website. In that case, what is the current situation … Read more
If you’re running a business – or working for one – you probably understand how important it is to have reliable data. Without data, any decisions you make will be gut instincts or wild guesses. Measuring information such as the amount of sales, number of clients, website visitors, etc. can help inform your decision making. … Read more
On April 21, 2015 Google made changes to it’s algorithm that directly affected websites that were not properly configured for mobile devices, specifically smartphones. The benefit to mobile-friendly websites are that they could get a boost from Google in the mobile search engine results page. However, mobile sites that are not mobile-friendly will get hit hard … Read more
The Metrics Corner series features important metrics to review when analyzing the health of your marketing, business or website. In a previous article we reviewed bounce rate. This article will focus on the website metrics of Time on Page and Time on Site, which in many ways can be considered sister metrics to bounce rate. … Read more