As part of our focus on marketing technology, we’re creating a new article series called the Marketing Tech Company Spotlight. Each article in this series will feature an in-depth look at one company that occupies the marketing technology space. The focus of these articles will be to introduce the company (if you haven’t already heard … Read more
In February 2004, Paul Roetzer came to a life-changing realization – the marketing-agency model was broken and had been for years. Having spent the previous six years as a consultant and vice president at a traditional public relations agency, he could see it first-hand. Billable hours were inefficient at best, there was no innovation within … Read more
Moore’s law is the observation that, over the history of computing hardware, the number of transistors in a dense integrated circuit doubles approximately every 18 months. In simpler terms, it means that technology will improve faster and faster over time. You didn’t have to know Moore’s law to see how quickly everything has changed and … Read more
Alright, I’m going to cut to the chase. Not measuring conversions is a fundamental flaw in marketing analysis. It does not matter if you are a company of one employee or 1 million, it’s extremely important that you measure how your conversions are performing. This metric is absent in a lot of organizations, especially small-to-medium … Read more
There were two very distinctive ends of the spectrum to the Super Bowl XLIX commercials this year. There was the ever present humorous ads created by beer and chip companies, and then there were some very serious and emotionally tense commercials with poignant messaging. The latter seems a bit unusual for the Super Bowl spectacle. … Read more
While millions of Americans look forward to the Super Bowl every year, it’s not just the game people enjoy. We look forward to the whole package – the parties, the food, the booze, and, of course, the commercials. Most are pretty unremarkable and never manage to stick with us for more then a few moments. … Read more
Around this time last year, I wrote an article about the launch of the WWE Network. The premise of the article had less to do with the WWE and more to do with the proliferation of content networks. With so many new networks – many subscription based, many free – is the end of cable … Read more
If you’ve ever built a web site, managed a site, analyzed a site, or heck, even just surfed the web, you’ve probably heard the term bounce rate before. It’s a term with a usually negative connotation and the majority of articles surrounding the topic will often be titled something like “How to Reduce Your Bounce … Read more
You’re in sales. No, really, you are. It doesn’t matter what your exact job title is or what your main day-to-day responsibilities are, every one of us is in the business of sales. You’re selling your goods, your services, or even just your ideas. The problem? Your buyers have changed. Thanks to technology, consumers are … Read more
At the INBOUND14 conference in Boston, I had the opportunity to attend a session taught by Anne Mercogliano, head of Small and Mid-Sized Business Marketing, and Russ Laraway, head of Small and Mid-Sized Business at Twitter. What follows in this article is some insight they provided to help people like you and me “tweet smarter.” … Read more