Social Media Steps You Must Include in Your Marketing Plan

A social media marketing plan is the foundation that you build your campaign around. Very basic, right? Yes. However, more and more it’s becoming a vital step that all too often gets overlooked. When speaking with entrepreneurs and small-to-medium size business leaders, it appears that most are in a get-the-content-live-and-fast approach, and they’re missing the strategy. Fast is great. The caveat to that is you must have some sort of direction to your campaign. Something like a strategy.

Most marketers, dare I write, don’t have a documented strategy {gasp}. It’s true! Documenting a strategy is a proven element that works. The Content Marketing Institute (CMI) reports that marketers with a documented content strategy are:

  • far more likely to consider themselves effective at content marketing,
  • far less challenged with every aspect of content marketing,
  • generally more likely to consider themselves more effective with every tactic and social media channel
  • able to justify a higher percentage of the marketing budget to be spent on content marketing

Documenting your social media strategy isn’t necessarily the end all be all, but it’s a great place to start. CMI states that those with a documented content strategy are less challenged with every aspect of content marketing, those without a content strategy are far more challenged with getting executive buy-in, which is a key roadblock to content marketing success. Creating a business case is key to getting buy-in.

When it comes to social media there are 12 easy steps that should be included within your strategy for getting your content published and promoted.

Step 1 – Research and know your audience
Step 2 – Pick you social platform
Step 3 – Pick your KPIs
Step 4 – Write a social media playbook
Step 5 – Align your company around your plan
Step 6 – Schedule an hour each week to schedule posts
Step 7 – Create a content bank
Step 8 – Post relevant content
Step 9 – Treat all social channels separately
Step 10 – Assign someone as a customer service representative
Step 11 – Reporting
Step 12 – Reanalyze

Click the infographic below to enlarge

12 Steps to Social Media Success

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Ryan Smith

Marketing Strategist, Speaker and Trainer. I helps startups, entrepreneurs and SMBs build brand; and generate leads with inbound marketing, SEO & more. I have 15 years of marketing communications and digital marketing strategy experience, including international marketing, inbound marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC), social media marketing, data analytics and marketing automation. An accomplished results-focused digital marketing professional with proven success in achieving and exceeding fiscal and organizational goals. Marketing speaker at live events for companies including Kawasaki Motors Corp. USA, Cub Cadet, and Mayar Foods in Dammam, Saudi Arabia. Conducted multiple marketing training workshops in Dubai, U.A.E. and taught digital marketing to professionals and entrepreneurs from all around the world. Extensive industry knowledge and experience in automotive, higher education, home services, technology, healthcare, biotechnology, sports and entertainment, with a focus on inbound marketing, branding, SEO, digital marketing programs, lead generation, market penetration, campaign development, marketing automation, email marketing campaigns and social media. Ability to juggle several projects simultaneously while working under pressure in fast-paced environments.