A Brief Marketing Technology Q&A with Paul Roetzer – CEO of PR 20/20

In February 2004, Paul Roetzer came to a life-changing realization – the marketing-agency model was broken and had been for years.  Having spent the previous six years as a consultant and vice president at a traditional public relations agency, he could see it first-hand.  Billable hours were inefficient at best, there was no innovation within … Read more