In a recent survey, 19% of organizations reported they are still not measuring the results of their content marketing. Are you one of them? If you are measuring your results, are you using the right metrics? In this episode, Chris Casale and Ryan Smith discuss different methods for measuring your content marketing and which metrics … Read more
If you’re running a business – or working for one – you probably understand how important it is to have reliable data. Without data, any decisions you make will be gut instincts or wild guesses. Measuring information such as the amount of sales, number of clients, website visitors, etc. can help inform your decision making. … Read more
The Metrics Corner series features important metrics to review when analyzing the health of your marketing, business or website. In a previous article we reviewed bounce rate. This article will focus on the website metrics of Time on Page and Time on Site, which in many ways can be considered sister metrics to bounce rate. … Read more
Alright, I’m going to cut to the chase. Not measuring conversions is a fundamental flaw in marketing analysis. It does not matter if you are a company of one employee or 1 million, it’s extremely important that you measure how your conversions are performing. This metric is absent in a lot of organizations, especially small-to-medium … Read more
If you’ve ever built a web site, managed a site, analyzed a site, or heck, even just surfed the web, you’ve probably heard the term bounce rate before. It’s a term with a usually negative connotation and the majority of articles surrounding the topic will often be titled something like “How to Reduce Your Bounce … Read more
If you have ever had the pleasure of presenting marketing metrics and campaign performance results to C-Suite executives, and you did not get the response you were hoping for you’re not alone. On the sales side of business, where dollars generated is the only metric that counts, it can be difficult to discuss and communicate … Read more