Every few years (or months) you decide it’s time to redesign your website. You run some usability tests (hopefully!), create some beautiful new templates, and pull the trigger on a design overhaul. You’re thrilled at first – it’s a new and exciting look for your site and your friends and family tell you how amazing … Read more
This is a two part article about On-Page SEO and On-Page Optimization tactics. In Part 1 we highlighted what on-page SEO is and explained some on-page optimization tactics including URL, page title, meta tags, and open graph tags. In Part 2 of we’ll explain some additional on-page optimization techniques for you to consider. Headings … Read more
Traditionally, search engine optimization (SEO) has been divided into two main areas: on-page optimization and off-page optimization. Off-Page optimization strategy focuses on the things you can do off of your website. For example, link-building and social media, to increase your search engine ranking. We’ll talk more about that in a future blog post. For the … Read more
The rules on SEO are constantly changing. You’ve probably read countless articles on the subject, many offering conflicting advice. Here are the top five myths about on-page SEO and the truth about each. Myth #1: The More Keywords the Better! This has been a widely debated topic in the Search Engine Optimization community for years … Read more
In 2013, Google announced that they would be encrypting, and therefore stripping away organic keyword data from Google Analytics. When the news initially broke there was an all encompassing gasp amongst the marketing world. “What do we do now?” Next, the internal question was asked, ‘where do I put my marketing efforts in the digital … Read more
If you’ve been following the search engine news lately, you know that Google recently penalized MyBlogGuest. They view guest blogs as a key contributor to spammy practices. The tactic of guest blogging was put on notice in mid-January by Matt Cutts, head of Google’s Webspam team. Despite the warning, many in the community weren’t sure … Read more
Surely you’ve heard the term inbound marketing. You see it everywhere now – white papers, videos, books, blog articles (this one being no exception). Recently, a good friend of mine who is in the process of opening up a new business was asking for some marketing advice. My advice included the term inbound marketing, of … Read more