Weekly Marketing Technology News

Assessing Mobile Usability and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of March 27, 2015.

Business Highlight

8 Ways To Get Work Done Faster
Forbes by Joseph Folkman

John Maynard Keynes, a famous economist in the 1930’s, predicted that his grandchildren would have a three-hour workday. Sadly, it did not happen–In fact, we now have the reverse! Organizations are looking for ways to do more with less, the population is aging, and the pace of work is increasing.

When Zenger Folkman polled a group of more than 1,600 leaders, 81% felt they are often expected to move faster and do more. In the chart below you can see the perceived number of “hurry up” messages executives receive every year. A Harvard Business Review study found that in the 1970’s executives received about 1,000 messages per year. If you contrast that with the 30,000 messages executives received in the 2010’s, you can see the expectations emerging through more than 120 messages per workday. Clearly there is a great need for speed in today’s workplace.

Web Highlight

Assessing Mobile Usability With Google Webmaster Tools
Smashing Magazine by Tim Jensen

Back in 2013, Google officially announced that it would begin to penalize websites that provide a faulty user experience on mobile devices. Specific examples included redirecting inner URLs to a home page when viewed in a mobile version of a website, as well as showing 404 errors to people attempting to access pages on mobile.

Toward the end of 2014, a Google spokesperson hinted that the mobile user experience would become a ranking factor. In January 2015, a number of website owners received messages warning about mobile usability issues on their websites, linking to a section of Webmaster Tools where they could review the problems.

Technology Highlight

WhatsApp cofounder: Sorry developers, no API for you
Mashable by JP Mangalindan

Sometimes, the best questions at a conference don’t come from the interviewers but the audience.

That was the case on Wednesday at this year’s F8 developers conference in San Francisco. Kleiner Perkins partner Mary Meeker moderated an all-star panel with WhatsApp cofounder Brian Acton, Instagram cofounder Mike Krieger, and Facebook Messenger VP David Marcus.

Meeker, one of the of the foremost Internet analysts in Silicon Valley, led a thoughtful discussion, but the showstopper came when a software engineer in the audience asked Acton whether WhatsApp would release an API of its own, so third-party developers can officially develop compatible products.

SEO Highlight

Advanced Content Analysis in Google Analytics
MOZ by Jeff Sauer

We analyze the performance of our content every day. Sometimes it’s subconscious, like when we check the number of tweets we get from a new blog post. Other times, we make more conscious efforts, like reviewing performance metrics in Google Analytics.

This feedback—both formal and anecdotal—informs what we do next. It influences future blog posts and validates our strategies. Reviewing content performance on a regular basis has been key to the growth of many online publishers. We should all be taking note of these successes as we build our own content marketing efforts.

Marketing Highlight

How Copywriting Can Build Your Brand Authority
MarketingProfs by Jamie Thomson

When you’re recognized as a brand authority, you become the go-to business for products or services in your industry; you can be more selective with clients, and you can charge higher rates that reflect your expertise.

When we hear “brand authority,” we usually think about PR, online and offline marketing, public speaking, writing books, being interviewed… Giving thought to what you say is undoubtedly important, but it’s often how you say it that establishes your true credibility as a brand authority.

By following these four steps, you’ll discover just how effective your copywriting can be in building your brand authority.

Social Media Highlight

Everything you need to know about the changes coming to Facebook
Mashable by Samantha Murphy Kelly

Facebook announced a series of features and updates at its annual F8 Developer Conference in San Francisco on Wednesday, and while the news is mostly targeted for developers and app designers right now, it could eventually mean big things for Facebook users.

CEO Mark Zuckerberg kicked off the two-day long conference with a major update to Facebook Messenger, the social network’s chatting tool. Users will be able to send photos, GIFs, music and integrate with apps like ESPN and the Weather Channel.

SEE ALSO: You can now do a whole lot more with Facebook Messenger

Other improvements were made to Facebook’s video player and its app analytics platform. The social network announced it’s getting into the Internet of Things trend, too.

In case you missed the presentation, here’s a look at everything you need to know.

 

What did we miss?  Let us know what news got your attention this week in the comments below.