Chris Casale 
As part of our focus on marketing technology, we’re creating a new article series called the Marketing Tech Company Spotlight. Each article in this series will feature an in-depth look at one company that occupies the marketing technology space. The focus of these articles will be to introduce the company (if you haven’t already heard … Read more
In February 2004, Paul Roetzer came to a life-changing realization – the marketing-agency model was broken and had been for years. Having spent the previous six years as a consultant and vice president at a traditional public relations agency, he could see it first-hand. Billable hours were inefficient at best, there was no innovation within … Read more
Moore’s law is the observation that, over the history of computing hardware, the number of transistors in a dense integrated circuit doubles approximately every 18 months. In simpler terms, it means that technology will improve faster and faster over time. You didn’t have to know Moore’s law to see how quickly everything has changed and … Read more
While millions of Americans look forward to the Super Bowl every year, it’s not just the game people enjoy. We look forward to the whole package – the parties, the food, the booze, and, of course, the commercials. Most are pretty unremarkable and never manage to stick with us for more then a few moments. … Read more
Around this time last year, I wrote an article about the launch of the WWE Network. The premise of the article had less to do with the WWE and more to do with the proliferation of content networks. With so many new networks – many subscription based, many free – is the end of cable … Read more
If you’ve ever built a web site, managed a site, analyzed a site, or heck, even just surfed the web, you’ve probably heard the term bounce rate before. It’s a term with a usually negative connotation and the majority of articles surrounding the topic will often be titled something like “How to Reduce Your Bounce … Read more
You’re in sales. No, really, you are. It doesn’t matter what your exact job title is or what your main day-to-day responsibilities are, every one of us is in the business of sales. You’re selling your goods, your services, or even just your ideas. The problem? Your buyers have changed. Thanks to technology, consumers are … Read more
At the INBOUND14 conference in Boston, I had the opportunity to attend a session taught by Anne Mercogliano, head of Small and Mid-Sized Business Marketing, and Russ Laraway, head of Small and Mid-Sized Business at Twitter. What follows in this article is some insight they provided to help people like you and me “tweet smarter.” … Read more
If you get a chance to see Guy Kawasaki speak, take advantage of it. I got my first opportunity at this year’s INBOUND14 opening keynote. His talk was on the 10 lessons he learned from Steve Jobs, a topic he discussed previously in a TED Talk (see video below). Here are the takeaways from his … Read more
Inbound14 is right around the corner and we’re excited as ever! HubSpot usually takes advantage of the conference to release new features and let everyone know about upcoming improvements. While we love HubSpot, there’s always a little room for improvement. Here are the top 3 things we’d like to hear announced at this year’s Inbound14 … Read more
