Ryan Smith 
Google says it may have found a privacy-friendly substitute for cookies, Disney+ hits 95 million subscribers, Marketers say COVID vaccines create hope for a quick return of in-person events, and Pinterest closes in on TikTok & Snapchat with +37% monthly users. Digital Marketing Happy Hour · Last Call: Digital Marketing News for February 15, 2021 … Read more
Facebook Considering Suing Apple Over App Store Practices, HubSpot is acquiring The Hustle, Jeff Bezos stepping down as Amazon CEO and Spotify has tripled the number of podcasts in the past year to 2.2 million. https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/980298385&color=%23ff5500&auto_play=true&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true Digital Marketing Happy Hour · Last Call: Digital Marketing News for February 8, 2021 Facebook Said to Consider Suing … Read more
Traditionally, Super Bowl ad spots sell out quickly as big brands look to make a splash at one of the most-watched events of the year. However, this year has brought big changes to consumer behavior, causing brands to adapt their marketing strategy. In this episode, Chris Casale and Ryan Smith discuss who’s advertising this year, … Read more
Why are movies so much fun yet most content so boring? How can you create better content that still drives business? In this episode, Chris Casale and Ryan Smith talk with Kristina Paider about the three key components of creating a Hollywood story, why character DNA is so important, and how you can create better … Read more
Should I be using Facebook ads for awareness and lead generation at the top of the marketing funnel or conversions at the bottom of the marketing funnel? What is the best way to remarket to my leads? Chris Casale and Ryan Smith chat with Bob Regnerus about deep funnel marketing strategies, why Facebook is one … Read more
“Facebook realized that if engagement is the currency of social media, if engagement is the thing that keeps people coming back, then we need to hold advertisers accountable for engagement as well.”
2020 was a roller coaster of year with many challenges for all of us, both personally and professionally. Despite the many challenges, we chose to end the year feeling a strong sense of gratitude. We are grateful to you, the listeners of Digital Marketing Happy Hour, as well as the many guests who joined us … Read more
COVID-19 has dragged consumers and businesses alike through a digital transformation. However, are these new behaviors here to stay, or will some of them revert to the ‘old’ normal? In this episode, Chris Casale and Ryan Smith break down the 5 major shifts in consumer behavior that are here to stay and how your business … Read more
“A man who stops advertising to save money is like a man who stops a clock to save time”
-Henry Ford
In a recent survey, 19% of organizations reported they are still not measuring the results of their content marketing. Are you one of them? If you are measuring your results, are you using the right metrics? In this episode, Chris Casale and Ryan Smith discuss different methods for measuring your content marketing and which metrics … Read more