Last Call: Digital Marketing News for February 15, 2021

Digital Marketing Happy Hour: Last Call

Google says it may have found a privacy-friendly substitute for cookies, Disney+ hits 95 million subscribers, Marketers say COVID vaccines create hope for a quick return of in-person events, and Pinterest closes in on TikTok & Snapchat with +37% monthly users. Digital Marketing Happy Hour · Last Call: Digital Marketing News for February 15, 2021 … Read more

Last Call: Digital Marketing News for February 8, 2021

Digital Marketing Happy Hour: Last Call

Facebook Considering Suing Apple Over App Store Practices, HubSpot is acquiring The Hustle, Jeff Bezos stepping down as Amazon CEO and Spotify has tripled the number of podcasts in the past year to 2.2 million. https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/980298385&color=%23ff5500&auto_play=true&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true Digital Marketing Happy Hour · Last Call: Digital Marketing News for February 8, 2021 Facebook Said to Consider Suing … Read more

Super Bowl: Who’s Advertising, Who’s Not, and Why It Matters

Super Bowl: Who’s Advertising, Who’s Not, and Why It Matters

Traditionally, Super Bowl ad spots sell out quickly as big brands look to make a splash at one of the most-watched events of the year.  However, this year has brought big changes to consumer behavior, causing brands to adapt their marketing strategy.   In this episode, Chris Casale and Ryan Smith discuss who’s advertising this year, … Read more

Content Creation Using The Hollywood Approach with Kristina Paider

Kristina Paider, author of The Hollywood Approach

Why are movies so much fun yet most content so boring?  How can you create better content that still drives business? In this episode, Chris Casale and Ryan Smith talk with Kristina Paider about the three key components of creating a Hollywood story, why character DNA is so important, and how you can create better … Read more

Best of Digital Marketing Happy Hour 2020

Best of Digital Marketing Happy Hour podcast

2020 was a roller coaster of year with many challenges for all of us, both personally and professionally.  Despite the many challenges, we chose to end the year feeling a strong sense of gratitude.  We are grateful to you, the listeners of Digital Marketing Happy Hour, as well as the many guests who joined us … Read more

The 5 Shifts in Consumer Behavior during COVID-19 That Won’t Change

The 5 Shifts in Consumer Behavior during COVID-19 That Won’t Change

COVID-19 has dragged consumers and businesses alike through a digital transformation.  However, are these new behaviors here to stay, or will some of them revert to the ‘old’ normal?  In this episode, Chris Casale and Ryan Smith break down the 5 major shifts in consumer behavior that are here to stay and how your business … Read more

Measure Content Marketing For Each Stage of the Funnel

Measure Content Marketing for Each Stage of the Funnel

In a recent survey, 19% of organizations reported they are still not measuring the results of their content marketing.  Are you one of them?  If you are measuring your results, are you using the right metrics?  In this episode, Chris Casale and Ryan Smith discuss different methods for measuring your content marketing and which metrics … Read more