Ryan Smith 
Is email marketing a relevant communication medium in 2020? Have privacy laws such as GDPR, CASL, and CCPA had an impact on email marketing? What does it mean to personalize and segment an email list? In this episode, Chris Casale and Ryan Smith break down the third pillar of digital marketing – email, where they … Read more
Social media has been important for the last decade, but heading into 2021, it may be the most important pillar of digital marketing. In this episode, Chris Casale and Ryan Smith break down the second pillar of digital marketing – social media, where they discuss the demographics of each social network and the best way … Read more
Is search engine optimization (SEO) still important? What role does voice search (Siri, Google, Cortana) play today? In this episode, Chris Casale and Ryan Smith break down the first pillar of digital marketing – search, where they discuss why search is still relevant, the many facets of search, and how you can help your business … Read more
Digital Marketing Happy Hour · Episode 28: RETHINK your Marketing Strategy Process with Jason Osborn Do you know who your ideal customer is? Is your focus too broad? What marketing strategy do you use to attract new customers? In this episode, Chris Casale and Ryan Smith chat with Jason Osborn about the RETHINK formula and … Read more
Digital Marketing Happy Hour · Episode 27: 3 Tips for Simplifying Your Marketing Automation Marketing automation can be overwhelming. Where do you start? Which tools are right? What if you make a mistake? In this episode, Chris Casale and Ryan Smith offer three tips for simplifying your marketing automation putting you on the path to … Read more
Digital Marketing Happy Hour · Episode 26: How to Measure Content Marketing Success Using Analytics You created that content, you posted it on social channels, you crossed your fingers, lit a candle and said a prayer – is it actually working? Check your analytics! How do you know which data points to look at? Not … Read more
You’ve put a lot of effort into developing your content to get it ‘just right.’ Now, what do you do? Abandon it and move on to the next piece of content? No, repurpose it! In this episode, Chris Casale and Ryan Smith discuss some of the best strategies and tactics, including free tools you can … Read more
Digital Marketing Happy Hour · Episode 24: How to Choose the Right Content For Each Stage of the Marketing Funnel You already know that content and content marketing is vital to build awareness and drive leads. However, with customers all at different stages in their buying journey, how do you know which content is right … Read more
“I would say like the average business owner should be spending at least 70% of their time on sales and marketing, at least a bare minimum.”
– Cody Butler
Digital Marketing Happy Hour · Episode 22: How To Create a Content Marketing Framework with Melanie Deziel We’ve all heard the phrase ‘Content is King’ and yet all of us, businesses and individuals alike, seem to struggle creating more content. Is there a better way to generate content ideas so you can consistently produce more … Read more
