The Digital Marketing Happy Hour is a podcast about marketing, technology, and life. Marketing is a passion for hosts Chris Casale and Ryan Smith, and they’re driven by the goal of helping your business achieve results so you can reach your goals. So listen with your favorite beverage in-hand and join us for a journey through all things marketing, including content marketing, digital marketing strategy, marketing technology, SEO, data analytics and much, much more!
Digital Marketing Happy Hour · Episode 11: Three Elements Required to Authentically Engage Your Audience What does it mean to be authentic? What are the key elements to delivering an authentic message? In this episode, Chris and Ryan discuss the importance of authenticity and the three elements required to truly and authentically engage with your … Read more
Digital Marketing Happy Hour · Episode 10: The Importance of Social Proof and Why It’s Vital For Your Business What is social proof? Why is it important to you and your business? In this episode, Chris and Ryan are joined by Damon Burton to talk about the value of social proof and strategies you can … Read more
Have you ever wondered what it was like to launch a business during the Great Recession? Have you ever had to navigate the challenges of working with clients? How are your experiences in SEO from an agency perspective similar or different than your peers in the industry? Digital Marketing Happy Hour · Episode 9: The … Read more
Digital Marketing Happy Hour · Episode 8: Five Steps to Building a Real Digital Marketing Campaign You’re getting ready to run a new digital marketing campaign, what’s the first thing you should do? How do you plan a marketing campaign that focuses on results? We’ll discuss common issues and solutions with your campaign objectives and … Read more
Digital Marketing Happy Hour · Episode 7: How to Get Better SEO Results by Using Data Using data to inform your business decisions allows you to take opinion out of the equation. Data works for more than just business goals. It can, and should, guide your SEO strategy as well. In this episode, Chris and … Read more
Digital Marketing Happy Hour · Episode 6: SEO and Content Marketing You know content is important, but how do you know what content to create? What tools should you use to evaluate how your organic strategy is performing? Here are a few excerpts from the SEO and content episode: Chris Casale: [00:03:13] anytime you go … Read more
Digital Marketing Happy Hour · Episode 5: Making the Digital Transformation The coronavirus (COVID-19) has forced many businesses to shut down and local, state, and national governments have required organizations to allow individuals to work remotely if able to do so. Are all businesses able to make the switch? What does a digital transformation mean … Read more
Digital Marketing Happy Hour · Episode 1: Communicating During a Pandemic How are you communicating with your customers during COVID-19? What do customers want to hear from the brands they follow? In this episode, Ryan and Chris discuss what is working for business and what isn’t while communicating during a pandemic. [00:03:05] Ryan Smith: What … Read more