Weekly Marketing Technology News

Up Close And Personal With The iPhone 6 and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of September 12, 2014.

Business Highlight

6 Unspoken Requirements For Every Job Seeker
Forbes by William Arruda

The hiring landscape has changed dramatically in recent years. If you want to make it to the top of the short-list and land a great job, you can’t succeed without the following critical assets:

1. A job

Sad but true. More than ever, it’s hard to get a job if you don’t have a job. According to the recruiters’ web site ere.net, The National Employment Law Project reported that companies often post job notices explicitly excluding applicants who are unemployed. Researchers at the Federal Reserve have found that people who are unemployed more than six months are heavily discriminated against. They sent fake resumes to hundreds of employers in response to job postings. Applicants who had only recently lost a job but had no relevant experience were far more likely to be called than those with many years of experience who had been out of work a long time.

Web Highlight

Installing and Using PHPMyAdmin for Web Development
tuts+ by Jeff Reifman

PHPMyAdmin (PMA) is an excellent free, open source web-based database client which can be used to interact more easily with MySQL and application databases. I’ll describe how to install it, secure it and some common scenarios with which it can assist you in database administration. Here’s an online demo of PMA for you to explore.

In addition to offering a visual GUI for database operations, I also appreciate being able to run command line SQL operations via my browser without having to log in to the server via SSH. For example, some WiFi connections and mobile hotspots regularly terminate persistent SSH sessions, making database tasks problematic.

Technology Highlight

Up Close And Personal With The iPhone 6 And 6 Plus On Video
TechCrunch by Darrell Etherington

Apple’s new iPhones are now a known quantity, but perhaps you haven’t yet had a chance to get a more intimate look at them. We had opportunity to try them out in person, and to run through all of the new hardware features and software functions they offer. Both the iPhone 6 and the 6 Plus offer unique advantages and disadvantages with respect to one another, but ultimately, they’re cut from the same cloth and should serve the needs of most mobile users well based on initial impressions.

Some of the more interesting bits here are being able to navigate iPhone 6 Plus in landscape on the home screen, and getting a whole bunch of additional features in some built-in apps when the phone is on its side. The one-handed mode is also something that makes a lot more sense when viewed in action.

We’ll have a closer look once the phone is actually available, but for now, this provides a pretty concise overview of the major reasons this device could be driving a lot of consumers to new purchases this holiday.

SEO Highlight

Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic
MOZ by Neil Patel

I used to perform keyword research in the typical, perfunctory way—go to the Keyword Tool, type in some words, and punch out a list of terms.

Easy. Quick. Simple.

Today, things are different. The much-loved keyword tool has been replaced, long-tail keywords have the ascendancy, and it’s harder to figure out what users are actually searching for.

The rules have changed, and so have the ways of playing the game. I still use the Keyword Planner, but I’ve also discovered a medley of not-so-obvious ways to get keywords that improve my organic traffic.

Marketing Highlight

How to Create Ridiculously Good Content
Duct Tape Marketing by John Jantsch

The simple answer to the promise of contained in today’s title is this – get Ann Handley’s latest book – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

Handley is my guest for this week’s episode of the Duct Tape Marketing podcast and she knows a thing or two about writing. She’s a former writer for the Boston Globe and this is her second book. Perhaps more to the point, she’s the cofounder of early web news provider Clickz and currently acts as the Chief Content Officer for MarketingProfs. In those roles she rummages through and sometimes edits hundreds and hundreds of pieces of ridiculously good content and sometimes ridiculously bad content.

Social Media Highlight

Should Twitter Change Its Timeline Feature?
WebProNews by Chris Crum

There have been rumors and fears for quite some time that Twitter would one day implement an algorithmic timeline, which would essentially be its equivalent to Facebook’s News Feed. Unfortunately, it doesn’t seem like many users want that.

Fueling the rumors, Twitter CFO Anthony Noto recently spoke at the Citi Global Technology Conference about priorities at the company, which according to The Wall Street Journal, include an algorithm-driven content feed, a better search engine, and group chatting. I don’t think many will complain about better search or group chatting, but that algorithm-driven content feed part has people up in arms.

 

What did we miss?  Let us know what news got your attention this week in the comments below.