Weekly Marketing Technology News

Content Marketing Benchmarks, Twitter’s Periscope, and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of June 26, 2015.

Business Highlight

Entrepreneurs Beware: Persistence (Not Patience) is a Virtue
Mashable by Nellie Akalp

“Patience is a virtue,” the saying goes. But I’m not a patient person, and neither is my husband, yet we’ve managed to build and sell companies we stuck with even during the bad times.

It may be a matter of semantics, but discussions about entrepreneurship often boil down to the difference between patience and persistence.

SEE ALSO: Questions to ask before starting a business in 2015

Persistence describes the ability to push and push toward the finish line, even if the finish line seems comically out of reach. It’s about tenacity and stubbornness, in the best sense of both words.

Web Highlight

Introduction to Schema and Open Graph Markup
Website Magazine by Travis Bliffen

In the SEO world it is easy to get caught up in link building tasks or the ongoing effort to create awesome content – making it is easy to overlook more technical issues such as using structured data on your website.

Today we are going to take a brief look at Schema Markup and Open Graph Tags. If you have never heard of either, no need to worry, we will start from the beginning.

Technology Highlight

Google’s Latest Self-Driving Car Prototypes Are Now On Mountain View Streets
TechCrunch by Darrell Etherington

Google has an update on the status of its self-driving car project – the latest prototypes of its vehicles are road-ready and already driving in Mountain View. These are the same adorable prototypes that Google showed off in December, and are completely built by Google with self-driving in mind.

The driverless cars aren’t without drivers on city streets, however – they have “safety drivers” in the cockpit during this stage of the test, armed with removable steering wheel, accelerator and brake pedals to ensure they can take control if necessary. They also max out at 25 mph in self-driving mode, and are using the same system software that has powered the previously Lexus-made test vehicles with minimal incidents.

SEO Highlight

How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings
MOZ by Rand Fishkin

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week let’s chat about some things that Google is learning about web searchers and web surfers that may be impacting the rankings.

I was pretty psyched to see a patent a few weeks ago that had been granted actually to Google, so filed a while before that. That patent came from Navneet Panda who, as many in the SEO space may remember, is also the engineer for whom Panda, the Panda Update from Google, is named after. Bill Slawski did a great analysis of the patent on his website, and you can check that out, along with some of the other patent diagrams themselves. Patents can be a little confusing and weird, especially the language, but this one had some surprising clarity to it and some potentially obvious applications for web marketers too.

Marketing Highlight

Content Marketing Agency Benchmarks: Pricing, Production, and Metrics
MarketingProfs by Ayaz Nanji

Most content marketing agencies (66%) produce, on average, fewer than 10 campaigns a month for each client, according to a recent report from Moz and Fractl.

The report was based on data from a survey of 30 marketers working at content agencies. Respondents were asked to answer a 14-question poll that explored topics such as the cost of services and the reach of campaigns.

Some 41% of respondents say their agency produces fewer than five campaigns per month for each client, on average; 25% produce 5-9 campaigns per month, on average.

Social Media Highlight

This Is How Your Business Should Be Using Twitter’s Periscope
WebProNews by Chris Crum

Twitter is giving businesses tips and “inspiring examples” of how they can use its recently launched Periscope livestreaming app after watching how some brands have used it in its early days.

“Brands can forge a more personal relationship with consumers by using Periscope to give them real-time access to moments that matter, from big announcements to fashion shows to sponsored events,” says Ross Hoffman, Twitter’s Head of Brand Strategy. “In April, @Target used Periscope to tease its Lilly Pulitzer line, an effort that helped fuel huge consumer demand: 90% of the collection sold out in a few days.”


What did we miss?  Let us know what news got your attention this week in the comments below.