Weekly Marketing Technology News

Conversion Optimization, Facebook Organic Reach, and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of June 5, 2015.

Business Highlight

How Fortune 500 Companies Engage Job Seekers on Twitter
MarketingProfs by Ayaz Nanji

Some 35% of Fortune 500 companies have an active Twitter account dedicated to recruiting, with the rest using their main Twitter handle to engage job seekers, according to a recent report from Software Advice.

The report was based on an analysis of the Twitter accounts of the companies on the 2014 Fortune 500 list, as well as data from a survey of 160 job seekers in North America age 18-65.

Some 38% of tweets sent by recruiting-specific handles of Fortune 500 companies are about job openings; other common subjects are highlighting specific employees (19%) and sharing information about company events (17%).

Web Highlight

How To Use Autoloading And A Plugin Container In WordPress Plugins
Smashing Magazine by Nico Amarilla

Building and maintaining a WordPress plugin can be a daunting task. The bigger the codebase, the harder it is to keep track of all the working parts and their relationship to one another. And you can add to that the limitations imposed by working in an antiquated version of PHP, 5.2.

In this article we will explore an alternative way of developing WordPress plugins, using the lessons learned from the greater PHP community, the world outside WordPress. We will walk through the steps of creating a plugin and investigate the use of autoloading and a plugin container.

Technology Highlight

Android TV Gets Over 600 New Apps To Choose From In The Play Store
TechCrunch by Darrel Etherington

Google’s second foray into television, Android TV, has been a bit slow off the starting blocks in some respects – app support was one area where it definitely felt a little threadbare. Now, however, Google is expanding its software catalogue considerably, adding over 600 new apps via a Play Store update today for Android TV devices, including the Nexus Player.

The new 600+ apps are also categorized into 20 new collections that help it easy to find specific types of apps like movies, sports, news, multiplayer games and more. The update should be showing up on compatible devices now, and you’ll see the new content in the store navigation area of your device.

SEO Highlight

Is Conversion Optimization Part of Your SEO Strategy?
Website Magazine by Travis Bliffen

A near endless amount of information, discussions and how-to guides flood the Internet every day, each offering the next quick, easy or secret method of getting more traffic to your website. I like traffic every bit as much as the next guy, but I understand that the quality of that traffic and how those users behave while on your website are every bit as important as how much traffic there is.

When you hear conversion optimization, many of you instantly think about landing pages, A/B testing and various elements that should be present on a website to increase its trustworthiness, leading to more conversions. While all of those things can result in additional conversions, we need to take several steps back to lay the groundwork for our strategy.

Marketing Highlight

Your Customers are Talking, Are You Listening?
Duct Tape Marketing by Alex Boyer

We’ve written at length in the past about how to use social media to broadcast your business’ message, but this is only half the equation of social media marketing. The truth is, you shouldn’t just be using social media as a means to reach your customers, you should try to leverage it as a means to reach you and your business. This all starts with listening.

You have a relationship with your customers, one you want to be as positive as possible. As in any relationship, it is a give and take. Your customers give you their business and their loyalty. You must return that by listening to their concerns. Maybe if you listen, you’ll even be able to gain insights on how to earn even more business.

Social Media Highlight

5 Ways to Improve Your Facebook Organic Reach
Social Media Examiner by Ishita Ganguly

Have you noticed a decline in your Facebook organic reach?

Looking for ways to more effectively reach your audience?

With changes to Facebook’s news feed algorithm, you’re facing increased competition to get your content in front of your fans.

In this article I’ll show you five ways to improve your Facebook organic reach.


What did we miss?  Let us know what news got your attention this week in the comments below.