Weekly Marketing Technology News

Dramatically Increase Conversions and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of February 27, 2015.

Business Highlight

Why Companies Don’t Do What The CEO Says
Forbes by Andrew Cave

Mark Langley believes he has three answers to a question that perplexes chief executives. Why don’t companies do what the CEO tells them to on major projects?

Langley is president and chief executive of the Project Management Institute, the world’s largest global project management association, serving three million professionals in 190 countries. And his first answer, predictably, is that CEOs are far too busy. “When they get to the point where they believe they have decided the direction of their organisation, they believe that the organisation will carry out their direction,” he says. “And their time is consumed in other areas such as regulatory, customer, banking and bondholder issues. They’re overtaxed in terms of their attention span and ability to focus.”

Web Highlight

RICG Responsive Images For WordPress
Smashing Magazine by Tim Evko

I recently teamed up with Mat Marquis of the Responsive Images Community Group to help integrate responsive images into the WordPress platform. We decided to refactor a plugin that I had built several months ago, hoping that it would lead to a more useable and performant solution.

After months of pull requests, conversations on Slack and help from WordPress’ core team, we’re finally ready to share what we’ve been working on. You can download and install RICG Responsive Images from WordPress’ plugin directory, while keeping track of our development progress on GitHub.

Technology Highlight

The New Razer Blade Is The Gaming Laptop To Beat
Tech Crunch by Kyle Russell

Earlier this month, Razer launched the second generation of its ultra-high-resolution gaming laptop, the Blade. I’ve since gotten a few weeks to play with it and can confirm that its hardware lives up to the crazy QHD+ screen.

Like its predecessor, this year’s Razer Blade packs in a 14-inch, 3200 x 1800 pixel screen. It looks pretty from most angles and can get quite bright, and has a touch screen if you’re one of the Windows 8 users who actually takes advantage of touch-friendly menus. Photos and video really pop on the display — it’s not quite 4K, but considering it’s already past the point of not being able to discern pixels at reasonable distances, that’s not something anyone is going to miss.

SEO Highlight

Blogging for Better SEO
Website Magazine by Travis Bliffen

Most Web professionals have heard of the potential SEO benefits of including a blog on their websites and updating it regularly. After talking with countless business owners though, it became apparent that many of them do not understand why blogging helps with SEO and with that, why it fails sometimes as well.

Marketing Highlight

Dramatically Increase Conversions Using the Scarcity Principle
MarketingProfs by Josh Brown

To effectively improve conversions for your business, you need to understand consumer psychology.

If you understand your prospects’ biases and tendencies, and you know the thoughts and emotions that they experience when they move through your sales funnel or when they’re exposed to your marketing materials, you will be able to craft a strategy that accounts for those factors in order to generate more business.

The scarcity bias is one of the most important consumer biases to understand when trying to improve conversions.

Social Media Highlight

Search Meets Social with Google-Twitter Deal
Website Magazine by John Wieber

Search and social, get ready to mingle! Once again, Twitter and Google have arrived at a deal to have tweets show in relevant search results on Google. Since their prior deal expired in 2011, it ended real-time search for Google since the Twitter results were published much quicker than it takes to write and publish a news article. The return of real-time tweets in search results will have a big impact for all parties involved. There is something in it for Twitter, Google, users and companies too.

 

What did we miss?  Let us know what news got your attention this week in the comments below.