Weekly Marketing Technology News

Google’s Ranking Factor Myths and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of October 3, 2014.

Business Highlight

Integrating Fragmented Customer Conversations Into A Valued Experience Takes Moxie
Forbes by Christine Crandell

Two discussions are occurring in the marketplace around customer experience, one is focused on how to interact, inspire and influence buyers to trust and prefer your brand. The other conversation is focused on what to do with customers post purchase. Logically, these two are part of the same conversation; one a continuation of the other.

But in reality, that’s not what is happening. Organizational silos, product-centric missions, short-term revenue obsession and company cultures are some of the factors that divide and fragment customer conversations.

Web Highlight

Size Matters: Balancing Line Length And Font Size In Responsive Web Design
Smashing Magazine by Laura Franz

As we refine our methods of responsive web design, we’ve increasingly focused on measure (another word for “line length”) and its relationship to how people read.

The popularization of the “ideal measure” has led to advice such as “Increase font size for large screens and reduce font size for small screens.” While a good measure does improve the reading experience, it’s only one rule for good typography. Another rule is to maintain a comfortable font size.

Technology Highlight

The Windows 10 Technical Preview is here!
Engadget by Steve Dent

If you can’t wait to put Windows 8 behind you (and you’re the adventurous type) you can now download the Windows 10 Technical Preview. As we saw, Microsoft has made the “Modern UI” all but disappear on the desktop and moved it to the resurrected start menu. That gives users a more familiar, almost Windows 7-like, experience. This also marks the first time virtual desktops have been baked into Windows, and you can switch between via a thumbnail in the taskbar. Some features from the mildly loathed previous version, like charms, were retained, but Microsoft said that pretty much everything was subject to change before it launches late next year.

SEO Highlight

The Myth of Google’s 200 Ranking Factors
MOZ by Gianluca Fiorell

I am writing this post because those lists are, quite simply, useless and dangerous, and because I hope to help people—especially the newer generations of SEO—understand that a definitive and complete “List” of Google’s ranking factors does not exist. Moreover, some of the factors that appear in those lists:

Are myths;
Are correlation factors and not causal factors;
Are presented just to reach the number of 200.

Marketing Highlight

How to Add Serious Value to Your Online Community
Duct Tape Marketing by Jamie Thomson

According to research carried out by social media experts, Socialnomics, 78% of consumers trust peer recommendations, whereas only 14% trust advertisements. Perhaps that’s why online communities are so good at generating business referrals?

Developing an online community is all about engagement. As a small business owner, you want people to participate in your forum discussions, leave comments on your blog posts and recommend your products and services to other people. But how exactly do you go about achieving this?

The answer lies in the value that you add to your members. Here’s how you can inspire your online community and create a small army of brand catalysts.

Social Media Highlight

Four Alternatives to Like-Gating on Facebook
Social Media Examiner by Brian Honigman

What tactics are you using to grow your Facebook Page?

Is like-gating a key part of your Facebook marketing?

Facebook announced they’ll ban like-gating in November. An end to like-gating doesn’t have to be the end of the world–or your Facebook marketing.

In this article I’ll share four tactics marketers can use in place of like-gating to sustain audience growth and engagement on Facebook.

 

What did we miss?  Let us know what news got your attention this week in the comments below.