Weekly Marketing Technology News

Google Says You Should Avoid Link Building and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of February 20, 2015.

Business Highlight

What Hiring Managers are Really Asking in Interviews
The Muse by Lily Zhang

Interviews are fairly anxiety inducing, especially when your interviewer has what can only be described as a professional poker face. You could drive yourself insane trying to figure out what exactly is going on behind that diplomatic smile.

To save you from the agony and to help you better prepare, here is an inside look at what goes through a hiring manager’s mind during an interview. In general, employers are looking for the best technical and cultural fit that their budgets will allow for. While these questions will all go through their minds, the questions they end up asking usually aren’t as direct. So, know that no matter how wacky or irrelevant the question might seem, they all come back to these five core concerns.

Web Highlight

Mobile Prototyping With Proto.io
Smashing Magazine by Will Hacker

There are many options available for prototyping mobile user experiences, but if you need to prototype native apps for mobile devices you should take a look at Proto.io when evaluating potential choices. This solution has many features for designing and prototyping mobile apps, including built-in component libraries for specific devices, great support for gestures and transitions, and an app that allows for easy viewing on actual hardware.

Technology Highlight

New Lenovo PCs Shipped with Factory-Installed Adware
Engadget by Timothy J. Seppala

Buy a new Lenovo computer recently? Well, it looks like it could be infected with some factory-installed adware. Users on the official Lenovo forums started noticing that search results were being injected with sponsored links (like what happens when a machine is infected with typical adware or spyware) as far back as last September, and some even report that sites including Kelley Blue Book and JetBlue wouldn’t render properly at all. This apparently isn’t the only problem, however. As Facebook engineer Mike Shaver recently discovered, the program at fault, Superfish, appears to install a man-in-the-middle certificate that allows outside parties to take a peek at secure websites you might be visiting, too. Like your bank’s, for example.

SEO Highlight

Google Says You Should Avoid Link Building
WebProNews by Chris Crum

You know how you’ve been building links to your website for years, trying to get Google look upon it more favorably? Well, according to Google, you shouldn’t bother doing that.

Nearly an hour into a Google Webmaster Central Office Hours hangout on Friday, Google’s John Mueller was asked whether or not link building, in any way, is good for webmasters.

Mueller’s response (via Search Engine Roundtable) was, “That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe, put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your web site are easy to copy and paste. All of those things make it a little bit easier. We do use links as part of our algorithms but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps.”

Marketing Highlight

Five Key Metrics You Need to Create a Customer-Centric Company
MarketingProfs by Laura Patterson

Many marketing organizations are playing a strategic role in helping to transform their companies from being operations- or product-centric to becoming more customer-centric.

To have an impact on acquisition, retention, and growth, marketers are articulating, developing, and implementing customer-centric marketing strategies that have an impact on the customer buying journey and experience.

Social Media Highlight

How to Encourage Influencers to Share Your Content
Social Media Examiner by Marcus Taylor

Does your business produce content?

Want influencers to share your posts with their large audience?

When you understand what motivates people to share, you’ll be more successful.

In this article you’ll discover five tactics to encourage influencers to share your content.


What did we miss?  Let us know what news got your attention this week in the comments below.