Weekly Marketing Technology News

How To Make Your Site Mobile-Friendly and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of March 6, 2015.

Business Highlight

The Real Reason Why Employees Should Use Collaboration Tools At Work
Forbes by Jacob Morgan

Why should employees use internal collaboration tools to get work done, why not just stick with email? It’s a fair question right? I should know, I wrote a 340 page strategy guide called The Collaborative Organization where I listed out all sorts of reasons, case studies, strategies, and tactics. Companies around the world spends hundreds of thousands or millions of dollars on collaboration platforms to get employees to move away from email and into more efficient and ways of communicating and collaboration. The ultimate challenge for these companies always revolves around getting employees to use the tools. Technology is just that, a tool, but without usage it’s meaningless. I’ve worked with and researched many companies over the past few years to understand how they position and sell these collaboration initiatives internally.

Web Highlight

How To Make Your Site Mobile-Friendly, According To Google
WebProNews by Chris Crum

As you’re probably aware, Google is preparing to launch an algorithm change that includes a signal telling Google sites that are mobile-friendly should get a rankings boost. This will remain just one of many signals Google takes into account when ranking content, but it’s going to be an important one.

Technology Highlight

Google Glass Is Alive And Well And Living In The Enterprise
Tech Crunch by Ron Miller

Rumors of Google Glass’s demise have been greatly exaggerated. Google Glass is not dead. It’s not hospitalized. It’s not gravely ill. It is not even convalescing.

In fact, it’s alive and well, hard at work and living in the enterprise.

The enterprise, you say? What came over it?

SEO Highlight

Facts May Start Outranking Links As A Google Signal
WebProNews by Chris Crum

Google has a new paper out that discusses how it might rank pages based on facts as opposed to links. If this were to become the case, it would represent a huge move for the search engine, which has historically used links as a major indication of relevance. In fact, it was the PageRank algorithm that really put Google on the map in the first place, and led to the search engine overtaking other players like Yahoo years ago.

These days, Google has at least over 200 signals it uses to rank content, but links are still a significant part of that. Just how significant they is debatable, particularly as Google includes more and more content and answers directly in its search results.

Marketing Highlight

Mobile PPC: A Simple Guide to Mobile Search Marketing for Zeroing In on Customers
MarketingProfs by John Gagnon

It’s impossible to read anything about marketing today without running into one big word: Mobile.

But here’s something you might not have heard yet: Mobile marketing is practically made for small and medium-sized businesses (SMBs), for two primary reasons.

Social Media Highlight

5 Tools to Boost Your Social Media Productivity
Social Media Examiner by Pratik Dholakiya

Are you overwhelmed with your social media responsibilities?

Looking for ways to perform tasks more efficiently?

Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier.

In this article you’ll discover five social media tools to improve productivity.

 

What did we miss?  Let us know what news got your attention this week in the comments below.