Weekly Marketing Technology News

Leadership, UX Testing Tools, and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of June 18, 2015.

Business Highlight

Corruption 101: The Dark Side of Leadership
Forbes by Shellie Karabell

My own first-hand initial experience with corruption came in 1983 during a short stint in Beirut covering the civil war for The Satellite News Channel (a failed collaborative effort between Westinghouse Broadcasting and ABC News created to put then-fledgling CNN out of business..). You could buy pretty much anything genrally remained. But for cash only. Lots of it. Receipts? Hah.

The biggest expense I encountered was for “protection,” a contribution towards the Commodore Hotel’s owned and operated militia which kept the press corps’ headquarters and lodgings relatively safe – for a price. Costs such as these ended up on the hotel bill (settled in cash) as “laundry.” On the surface we were the cleanest bunch of journalists on the planet. Underneath, though we can make a strong case for the need to have carried out these actions, the feeling of dis-ease is hard to dispel. And like it or not, we contributed to the perpetuation of a nefarious kind of industry: purveyors of goods and services such as these remained in place long after the shooting had stopped, continuing to grease the wheels of commerce and creating perhaps at least as great a threat to public safety and sanity as the war itself.

Web Highlight

10 User Experience Testing Tools Marketers Need to Know About
MarketingProfs by Vishveshwar Jatain

“Design is not just what it looks like and feels like. Design is how it works!” Steve Jobs said.

Each one of us interacts with information differently, and a design that works for one person may turn someone else off entirely.

No matter how much effort you’ve put into designing your website or mobile app, the proof of the pudding is in the testing—user testing, which allows you to learn what the actual users of a product think about it and how they use it.

Here are 10 tools that will help you gain insight into what you can do to improve user experience (UX) and win your users’ hearts, minds, and business.

Technology Highlight

Fitbit’s First Day On Wall Street
TechCrunch by Anthony Ha

As signs outside the New York Stock Exchange declared that “Wall Street Is Getting Fit,” activity tracking company Fitbit began public trading today. It quickly surged to 50-plus percent above its IPO price and held steady for the rest of the day.

We were at the floor of stock exchange to capture the start of trading (sadly, we couldn’t stick around for the celebrity workout at lunch). We also interviewed SoftTech VC’s Jeff Clavier, an early investor in Fitbit (while he’s had some big exits, this is his first portfolio company to go public), and Doug Chu, NYSE’s head of Silicon Valley listings.

SEO Highlight

6 Indicators of a Quality Site for SEO
Website Magazine by Travis Bliffen

It took some time but Google did confirm it updated how it assesses content quality – making it the perfect time for site owners, marketers and SEO professionals to evaluate their on-page SEO for these top six quality indicators.

Marketing Highlight

How to Use Email Tracking to Dramatically Ramp Up Sales
Duct Tape Marketing

It’s no secret that email marketing metrics offer great insights. They let you learn from your customers’ behavior and steer your marketing ship accordingly.

But how do you find the best strategy for connecting with customers and prospects directly? Welcome to the world of email tracking.

Email tracking will let you use context to your advantage. This is huge because getting in front of recipients at the right time will drastically increase your likelihood of winning their business.

Social Media Highlight

It’s Getting Harder To Ignore Social for ECommerce Traffic
WebProNews by Chris Crum

More and more people are buying things from websites after seeing them on social media. Historically, social media’s share of ecommerce referral traffic has been lower than pretty much all other channels, but it’s on the rise, and it’s actually growing faster than any other channel.

That is according to some new research from BI Intelligence, which measured the impact of social media on ecommerce by looking at conversion rates, average order value, and revenue generated by shares, likes, and tweets.

 

What did we miss?  Let us know what news got your attention this week in the comments below.