Weekly Marketing Technology News

MarTech Stacks, Responsive Upscaling, Video Marketing and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of August 28, 2015.

Business Highlight

Only 9% of Marketers Have a Complete, Fully Utilized MarTech Stack
Chief Marketing Technologist Blog by Scott Brinker

That remarkable statistic stood out to me from a new report on marketing technology strategy published by Ascend2 that reveals some interesting insights on the utilization and effectiveness of marketing technology today.

Kudos to the 9% who seem to have their marketing tech situation fully baked! Of course, it’s possible that some percentage of those people may feel that way, but are actually delusional (“we’ve been fully utilizing our blast email program for 10 years, and that’s all we need!”). But to be optimistic, let’s say all 9% are rock stars in martech nirvana.

Web Highlight

Responsive Upscaling: Large Screen E-Commerce Design
Smashing Magazine by Christian Holst

The responsive design revolution is truly upon us (if it hasn’t already happened!), and even though e-commerce websites haven’t picked up responsive design quite as aggressively as in other industries, it’s becoming increasingly popular.

So far, most of the responsive design thinking has revolved around covering the range of experiences from mobile to desktop. Yet little attention has been paid to the opportunities for expanding that range beyond the standard desktop screen, to create an experience optimized for modern large-scale displays.

Technology Highlight

3D-Printed Microfish May Soon Inject Themselves In Your Body
TechCrunch by John Biggs

Not unlike those fortune-telling fish you used to get at joke shops a new form of 3D-printed microfish – fish, not fiche – can wiggle and jiggle and wriggle inside you, dropping off medicine and cleaning up toxins as they go.

Researchers at the University of California, San Diego have created nano-sized fish out of materials that can react to their environment, allowing them to “swim” in various liquids. They also contain nanoparticles that can be used to inject chemicals into cells and organs. These are better than the traditional nano-scale robots in that they are actually shaped like swimming things.

SEO Highlight

Why Businesses Should Combine Content Marketing with SEO
Website Magazine by Douglass Karr

Online marketing strategies evolved rapidly over the last two decades.

Many segments grew so rapidly that they erupted into their own industries. Content marketing and search engine optimization (SEO) are two of those industries.

Marketing Highlight

Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline
MarketingProfs by Damon Waldron

Is your company spending thousands of dollars on demand generation? Are you continuing to spend handsomely without seeing the ROI you expected?

Are Sales and Marketing at each other’s throat, pointing fingers and blaming one another for the breakdown that they can’t quite identify somewhere between demand gen and sales? It’s a harsh reality, but apparently a very common problem: Roughly 90% of companies say their sales and marketing teams are not aligned. Of those, nearly 40% say that disconnect prevents them from effectively closing deals.

Social Media Highlight

Essential Guide to Video Marketing: A Resource for Marketers
Social Media Examiner by Lisa Jenkins

Do you want to use video for your business?

Are you looking for a resource to help you combine video with social media marketing?

Whether you’re using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals.

Each of these articles will help you understand and master a specific part of using video for business.
What did we miss?  Let us know what news got your attention this week in the comments below.