Weekly Marketing Technology News

Mobile Marketing Predictions for 2015 and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of November 7, 2014.

Business Highlight

11 traits every wannabe startup employee should have
Mashable by Scott Gerber

Do you want to work for a startup? The hours are often long and a “typical day” is nonexistent, but if you really believe in what you’re working towards, it can transform your career — and perhaps even lead to a startup of your own.

In order to land your dream startup job, you need to hone a few specific skills — and no, they’re not all tech-related. In fact, the entrepreneurs I talked to seemed far more interested in traits like adaptability and a growth mindset than your resume. Twelve entrepreneurs from Young Entrepreneur Council (YEC) share what they think is most important to increase your chances getting through the hiring process. Their answers are [within].

Web Highlight

Test Web Pages in IE with RemoteIE
Website Magazine by Pete Prestipino

Microsoft’s Internet Explorer browser has seen better days (in terms of usage). That of course doesn’t mean that developers – or designers – should ignore the browser when it comes to testing out their website pages. So what can you do?

Microsoft just released a preview version of RemoteIE, a service based on top of the Azure RemoteApp, which enables Web developers to test Web pages in the latest version of Internet Explorer (IE) found within the Windows 10 technical preview, without needing to install or set up a virtual machine of Microsoft’s upcoming OS.

Technology Highlight

Smart light bulb fools burglars by pretending you’re at home
Engadget by Jon Fingas

There’s no shortage of smart light bulbs that will save energy or set a special mood, but they don’t usually do much for when you’re away from home. What if you want to trick thieves into thinking you’re still around? BeON Home might have tackled that problem with its new Burglar Deterrent. The lighting doesn’t just come on for set intervals — it learns your habits to make it look like you’re at home, and it’ll even listen for your doorbell to turn on the lights and spook would-be intruders. Each bulb has its own backup power, too, and they’ll react to your smoke detector’s sounds to light the way out during a fire.

SEO Highlight

Google Penguin Update Still Lurking, Keep An Eye Out
WebProNews by Chris Crum

It’s been a while since Google launched the most recent version of its famous (or infamous, depending on how you want to look at it) Penguin update. If you haven’t seen any changes in your rankings, don’t assume you’re in the clear just yet. After all this time it’s still rolling out. Keep holding your breath.

Marketing Highlight

Six Mobile Marketing Predictions for 2015
MarketingProfs by Ash Kumar

This year mobile use in the US finally surpassed desktop use, with 60% of total digital media time spent on smartphones and tablets, up 10% from the previous year. The US has finally caught up with global trends, and the mobile screen has become the primary screen.

That fact will define not just the mobile landscape but also all digital media strategy in 2015.

With that in mind, my team and I conducted research and interviews with industry leaders, along with vigorous debate and internal discussion, to arrive at the following predictions and some major themes we expect to see in 2015.

Social Media Highlight

How to Find Your Ideal Customers on Facebook
Social Media Examiner by Cas McCullough

Do you want to connect with the right customers on Facebook?

Are you using buyer personas to identify your target customers and fans?

With some detective work, you can determine whom you want to reach and how you’re going to engage them on Facebook.

In this article I’ll share five questions to help you identify and connect with your target customers on Facebook.


What did we miss?  Let us know what news got your attention this week in the comments below.