Weekly Marketing Technology News

The Net Neutrality Debate and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of November 14, 2014.

Business Highlight

Anything but neutral: Where do you fall in the net neutrality debate?
Mashable by Jason Abbruzzese

President Barack Obama boldly took a stance on Monday favoring the most aggressive Internet regulation proposal being considered by the Federal Communications Commission. Reclassification, which would allow the FCC to significantly increase its power to regulate broadband providers, is a divisive issue.

First, a quick refresher: Net neutrality refers to the concept that all data on the Internet should be treated equally. Advocates of net neutrality argue that this impartiality is key to everything we love about the Internet — free speech, innovation, creativity and fair play.

Web Highlight

Enabling Multiscreen Tracking With Google Analytics
Smashing Magazine by James Rosewell

We are increasingly using responsive design, responsive design with server-side components (RESS), adaptive design and combinations thereof to provide great high-performance multiscreen experiences. However, analytics implementations often miss information that is important to understanding how a website is being used on different devices.

For example, a website that varies the navigation layout based on screen size or user preferences might provide different user flows through the website depending on the layout being used. By enhancing Google Analytics, you’ll be able to identify and optimize under-performing layouts and screen sizes to improve performance on any device.

This article outlines common challenges and how to configure Google’s new Universal Analytics to efficiently overcome them, using features such as custom dimensions, enhanced link tracking and server-side data feeds. Information about the user’s layout preferences, the screen’s orientation, which link (of multiple) was used to arrive at a destination, and the physical size of the device’s screen can all be easily added. Universal Analytics enables data to be fed more efficiently from the web server, thus improving performance.

Technology Highlight

Smart sleeve helps pro baseball players avoid injury
Engadget by Steve Dent

While the average Joe might use a wearable to see how many calories he burned on the way to Starbucks, such devices can be infinitely more useful for pro athletes. The Motus Sleeve (shown below) can even help Major League Baseball (MLB) players, especially pitchers, to perform better and avoid injuries or possible career-ending Tommy John’s surgery. It has a removable 3D sensor sensor with six accelerometers and gyros that’s placed in a pouch on the player’s elbow. The Sleeve then collects data like arm speed, pitch counts, elbow torque and other pertinent data for hurlers, and swing data for batters.

SEO Highlight

The Danger of Crossing Algorithms: Uncovering The Cloaked Panda Update During Penguin 3.0
MOZ by Glenn Gabe

Penguin 3.0 was one of the most anticipated algorithm updates in recent years when it rolled out on October 17, 2014. Penguin hadn’t run for over a year at that point, and there were many webmasters sitting in Penguin limbo waiting for recovery. They had cleaned up their link profiles, disavowed what they could, and were simply waiting for the next update or refresh. Unfortunately, Google was wrestling with the algo internally and over twelve months passed without an update.

So when Pierre Far finally announced Penguin 3.0 a few days later on October 21, a few things stood out. First, this was not a new algorithm like Gary Illyes had explained it would be at SMX East. It was a refresh and underscored the potential problems Google was battling with Penguin (cough, negative SEO).

Marketing Highlight

Why Your Data Scientists Need to Be Storytellers, and How to Get Them There
MarketingProfs by Laura Patterson

You’ve probably heard or read this stanza from Samuel Taylor Coleridge’s “The Rime of the Ancient Mariner”: “Water, water, everywhere, / And all the boards did shrink; / Water, water, everywhere, / Nor any drop to drink.”

Are you wondering what that quote has to do with marketing? Like the volume of water in the world’s oceans, the volume of data available to marketers is simply overwhelming.

Social Media Highlight

How to Improve Your Social Media Holiday Campaigns
Social Media Examiner by Debra Eckerling

Do you have a social media plan for the holidays?

Are you looking for ideas to improve your social media marketing over the holiday season?

Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales.

In this article I’ll share resources for building a social media campaign this holiday season.

 

What did we miss?  Let us know what news got your attention this week in the comments below.