Weekly Marketing Technology News

Pricing Strategy, Startups, Video Storytelling and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of June 12, 2015.

Business Highlight

How to make sure your startup doesn’t destroy your personal life
Mashable by Nellie Akalp

Founding a company or being one of the first employees at an early-stage startup is attractive for many reasons. It’s exhilarating to build something from nothing, and there’s always the hope for a large payout for your efforts.

But for many, the untold story is that starting a business comes at the sacrifice of your personal life. A startup demands grueling schedules and laser-focused dedication, making it easy to become separated from the people and things you care about.

If you’re struggling with this very situation, here are some strategies you can use to keep your personal life on track while you navigate the realities of a startup.

Web Highlight

Advocates Bring Recommendations to the Shopping Cart
Website Magazine

Through the new feature Needle advocates as well as shoppers are able to add products into the shopping cart directly from the Needle chat window. There are a variety of features included in the Advocate-Assisted Shopping Cart including dual transparency, which enables both advocates and shoppers to have a shared view of the shopping cart, and Customized Basket Build, which allows advocates to proactively suggest other relevant products to shoppers and custom build their shopping carts.

Other features available through the Advocate-Assisted Shopping Cart include the ability to apply unique promo codes that are time-based as well as an improved mobile interface that now displays shopping cart contents now appear directly in mobile users chat windows.

Technology Highlight

Breathalyzers, Selfies And Body Sweat? A Wallet Password Replacement Showdown
TechCrunch by Ralph Dangelmaier

If you hate typing long passwords into super small screens, I have good news: smart people are trying to fix the problem. Yes, the whole rigmarole of creating a word that has at least one capital letter, one number and one special character could soon be history.

For the mobile payment industry, this is exciting news because people won’t use mobile wallets if they have to enter a complicated password before every single purchase. At the same time, without strong enough security in front of mobile payments, fraud and hacking will ruin the party.

SEO Highlight

Google Update Bumped Down Half Of Pages It Threatened To
WebProNews by Chris Crum

Google released an algorithm update on April 21 that began taking the mobile-friendliness of a site into account when ranking that site in search results. It’s still just one of many signals Google uses, and it’s not as significant as relevance or quality, but it is clearly a factor Google is taking very seriously as more searches are performed from mobile devices than on desktop now.

The update was largely known as “Mobilegeddon” before it actually launched, but that name has been heavily questioned since then as the severity of its effects have been debated.

Marketing Highlight

Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)
MarketingProfs by Rohan Ayyar

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like.

Each was a solid theory on how to manage the tricky question of pricing one’s wares in varying market conditions. They worked well, too, at a time when prices were not compared with the click of a button or the swipe of a finger.

Social Media Highlight

How to Use Video Storytelling in Your Social Media Marketing
Social Media Examiner by Tom Treanor

Do you use video on your social channels?

Looking for ways to connect with your audience?

Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline.

In this article I’ll highlight eight ways to combine storytelling, video and social media.

 

What did we miss?  Let us know what news got your attention this week in the comments below.