Weekly Marketing Technology News

Privacy Predictions for 2015 and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of December 12, 2014.

Business Highlight

5 Big Privacy Predictions for 2015
Forbes by Adam Levin

It seems like there were more companies that had privacy-related problems in 2014 than didn’t. And the lucky ones that didn’t “get got” were separated by only one or two degrees from those that did. As we look ahead to 2015, I see a mix of old privacy concerns along with a few emerging dangers.

Breaches are the new normal. Sony Pictures, the U.S. Postal Service, Home Depot, JPMorgan Chase, Goodwill, Staples, eBay, P.F. Chang’s, Michaels, Neiman Marcus and Kmart, along with countless others, experienced major data compromises this year. It almost seems like the only reason this or that entity hasn’t been involved in a privacy-related disaster is that the bad guys haven’t gotten around to them yet. Of course there are things companies can do to avoid privacy pitfalls, but they too often don’t do them. As a result, breaches will continue apace in the new year.

Web Highlight

Yahoo Launches its Own Mobile Developer Conference
Mashable by Rex Santus

Yahoo announced its first development conference on Monday. The event, simply called the Mobile Developer Conference, will take place on Feb. 19 in San Francisco.

During the one-day event, Yahoo and mobile analytics firm Flurry are pushing what they’re calling the next step in mobile development. Yahoo acquired Flurry earlier this year, with some sources pegging the price at around $200 million.

Technology Highlight

The Smart Home Is Going To Be A Huge Boon To Accessibility
TechCrunch by Steve O’Hear

I reach for the iPhone tucked down the side of my wheelchair and launch the Hive app. After a couple more taps on the screen, there’s an audible click from across the room. A few seconds later, I hear the boiler sparking up before the central heating finally kicks in. It’s a familiar sound, but this time the experience is profoundly different.

I break out in a smile knowing that I will never again need to take a stick and whack the boiler’s out-of-reach array of switches each time I want to override the central heating schedule or adjust its settings. Nor will I have to ask somebody else to operate the central heating for me. The future is here and it just got a little more evenly distributed.

SEO Highlight

HTTP/2: A Fast, Secure Bedrock for the Future of SEO
MOZ by Billy Hoffman

In prior articles, we’ve written extensively about website performance and securing your website, both factors Google has publicly announced as search ranking factors. These articles provide extensive tips using existing tools and technologies to improve your site performance and security (tips we highly recommend you follow). But did you know Google also developed and is championing a new web transport protocol called SPDY that addresses many of the inherent performance and security flaws in the web today?

In this article I will dive into more detail on how this new protocol works, why it is important to you, and how you can get started using it today.

Marketing Highlight

Merkle’s CMTO on New Kinds of Marketing, Tech, Agencies
Chief Marketing Technologist by Scott Brinker
Today, they’re blending the DNA of technology, marketing, and services into a new kind of agency that defies classical categorization.

I had the chance to catch up with Matt Mobley, Merkle’s own chief marketing technology officer, to learn about his role in the company and hear his perspective on the evolution of their firm and the changes they’re seeing in the agency environment.

Social Media Highlight

How to Boost Your Content Reach With Social Media
Social Media Examiner by Eric Siu

Looking for the best ways to publicize your content?

Want more social exposure from the get-go?

Sharing on a variety of social media platforms in different ways helps you engage with a variety of audiences.

In this article I’ll share posting guidelines you can use to promote your content for the first 24 hours after it goes live.


What did we miss?  Let us know what news got your attention this week in the comments below.