Weekly Marketing Technology News

SEO in 30 Minutes a Day and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of October 10, 2014.

Business Highlight

Why Your Chief Digital Officer Efforts Will Fail Unless You Construct Platforms
Forbes by Dan Woods

What is the secret to using digital technology so you can improve business results?

In a word, the answer is platforms. The word platform has many connotations. In this article I will explain what I mean by platform and describe some successful digital platforms so you can evaluate the strengths and weaknesses of your current digital strategy.

Web Highlight

9 Reasons You Should Know a Little HTML and CSS
Mashable by Adda Birnir

You’ve heard over and over that everyone should learn to code. Alright already! But as a writer, marketer, finance guru or nonprofit worker, why in the world should you get into coding?

Well, I‘m here to tell you that even a little knowledge of HTML and CSS can make a big difference in your career. And learning tech isn’t just for the production assistants and print designers of the world — whether you’re a small business owner, a sales manager, an event coordinator or even a magician, you can benefit from some HTML and CSS chops.

Sound too good to be true? It’s not, and I’ll give you nine examples to prove it.

Technology Highlight

Take a look inside the cockpit of DARPA’s self-driving tank
Engadget by Mariella Moon

You’ve seen what DARPA’s slimmer, lighter tanks of the future could look like and how they could evade RPGs — now, you’ll also see what’s inside the high-tech war vehicle. As you’d expect, DARPA plans to design an advanced cockpit to go with the advanced tank, with a huge HD display and lots of automated elements. Automation’s key to making the design work, since the Ground-X Vehicle Technology project aims to (1) reduce the number of people needed to operate a tank, (2) lower the pilot’s workload and (3) make it easy to operate even for those with minimal training.

SEO Highlight

SEO in 30 Minutes a Day – Creating Content
Website Magazine by Travis Bliffen

This article provides a step-by-step guide to find ideas, do research and develop a piece of content that is quick and useful. HubSpot is one well-known company using a similar strategy. They also have put together some resources to help you write quick but useful content.

Marketing Highlight

Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers’ Thinking
MarketingProfs by Mark Penson

Marketing used to be a far more laborious, time-consuming process: weeks for focus groups, months crafting a campaign, photo shoots and contact sheets, building ads without a computer.

Happily, things have changed. Today, a long time is the time between latte and lunch. Now, shifts in marketing messaging can be measured in seconds or minutes… if you’re equipped to handle those shifts. Luckier still, your customers are equipped to help you—with their ubiquitous mobile devices.

Smartphones and tablets are changing nearly every aspect of our lives. We’ve never been more connected… or hard to reach. Never more focused, yet perpetually distracted. Still, never in the history of the world has it been easier for us to share our thoughts, feelings, and opinions—and, for smart marketers, never easier to collect that information.

Social Media Highlight

Top 10 Ways to Improve Your Social Media Marketing
Social Media Examiner by Cindy King

Looking for proven ways to improve your social media marketing?

Wondering what resources you should read to boost your social efforts?

We’ve compiled a list of our top ten articles from the recent past, each focused on a different social network.

You’ll discover proven techniques to get your marketing on the fast-track to success.

 

What did we miss?  Let us know what news got your attention this week in the comments below.