Weekly Marketing Technology News

Twitter Experiencing Massive Growth and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of February 13, 2015.

Business Highlight

There Are No Base Hits For Startups Today
Forbes by Todd Hixon

Once upon a time, like ten years ago, entrepreneurs could make decent money building a business that hit milestones but never got big and sold for $10 – $20 million. These exits would pay entrepreneurs enough to sends kids to college and return 1x-2x capital for venture capitalists. They are scarcer than rotary dial telephones now.

Entrepreneurs and venture capitalists (“VCs”) have long known that a few winners get most of the spoils. The classic rule in early stage venture capital is: 10%-20% of companies provide 2/3 of the return in a fund (about 2x invested capital), another 30%-40% provide substantial return (about 1x capital), and the remaining 40%-50% are zeros.

Web Highlight

As HTML5 grows, security risks become a bigger issue
Developer Techs by Carlos Goncalves

As the combination of JavaScript and HTML5 become the defacto software standard for building websites, enterprise-ready solutions or mobile applications, it’s surprising to discover that 99% of the code used and delivered as production-ready code is literally open, and running naked through the woods.

The W3C (World Wide Web Consortium), as of October 2014 officially approved HTML5 as a complete industry standard. But the adoption process started a long time ago. In 2010, Steve Jobs helped point the way when it announced that Apple would use HTML5 instead of Flash. Since then, HTML5 has grown considerably. Presently, around 30% of Fortune 500 companies already use HTML5. All other tech giants such as Facebook, Google, Microsoft and Netflix have already adopted HTML5.

Technology Highlight

Voltera, The Electronics Printer, Launches To Much Fanfare
Tech Crunch by John Biggs

One of our absolute favorites from the Hardware Battlefield just launched on Kickstarter and they are, if you’ll excuse the cliché, crushing it.

The company appeared on our stage at CES 2015 and showed of an early working prototype. Now, however, they’re ready to take orders and start shipping. The printer is essentially a PCB maker. You put in a board, upload a circuit diagram, and the system draws it in conductive ink. You can then solder in the proper components.

SEO Highlight

Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO
MOZ by Rand Fishkin

There are some basic questions about SEO that come up really frequently, and it’s often easy to assume an answer that isn’t exactly right. In today’s Whiteboard Friday, Rand tackles three of them:

1. Should I put subsections of my site on subdomains or in subfolders?
2. Should I use a rel canonical or a 301 redirect to move content on a separate site over to my main domain?
3. If I have multiple websites all linking back to my main site, does that help or hurt my SEO?

Marketing Highlight

Marketers Who Use Science and Data Win
Duct Tape Marketing by John Jantsch

I’ll get straight to it [in this article] – my guest for this week’s episode of the Duct Tape Marketing Podcast is Neil Patel, founder of online tools and services such as Crazy Egg, KISSMetrics, and HelloBar.

Like so many things that are truly useful, Patel created his tools, and eventually his companies, in order to solve a need he had in his own marketing efforts.

Social Media Highlight

Twitter Experiencing Massive Growth: New Research
Social Media Examiner by Suzanne Delzio

Is Twitter part of your social marketing mix?

Are you wondering about Twitter’s growth potential?

Twitter’s foothold with television audiences and Millennial consumers suggest there are some marketing opportunities.

In this article you’ll discover findings from studies to help you determine how much to invest in marketing and customer service through Twitter.

 

What did we miss?  Let us know what news got your attention this week in the comments below.