Weekly Marketing Technology News

W3C Declares HTML5 Standard Complete and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of October 31, 2014. Oh, and Happy Halloween!

Business Highlight

You’re On Your Own: How to Prevent Your Company From Falling Victim To Fraudulent Transactions
Forbes by Liz Tilatti

You’re a small business, and you just got a $5,000 order one day when your average order is $1,000. It’s a wonderful thing. You have a brief communication with the customer confirming their order. You get the order ready for processing, you pack up the shipment, and then you ship it off to Canada. You collect the funds from the order you’re shipping off, the bank approves the transaction, and the money is deposited in your account the next day.

It’s pretty easy to prevent fraud because the bank approved the transaction, right? WRONG.

Web Highlight

W3C Declares HTML5 Standard Complete
TechCrunch by Frederic Lardinois

More than four years ago, Steve Jobs declared war on Flash and heralded HTML5 as the way to go. You could be forgiven if you thought the HTML5 standard – the follow-up to 1997’s HTML 4 – has long been set in stone, given that developers, browser vendors and the press have been talking about it for years now. In reality, however, HTML5 was still in flux – until today. The W3C today published its Recommendation of HTML5 – the final version of the standard after years of adding features and making changes to it.

Technology Highlight

Google takes another step into your living room with its Nexus Player (hands-on)
Engadget by Chris Velazco

Google’s wanted a piece of your living room for ages, and now — after two attempts that never really went anywhere — the search giant seems poised to get what it wants. Android TV is coming to, well, a TV near you, and we just spent a few brief moments wrapping our heads around Mountain View’s vision of television with its new, ASUS-made Nexus Player.

SEO Highlight

Beyond SEO – Inbound Marketing for 2015
Website Magazine by Travis Bliffen

Over that past few weeks we discussed how to find keywords, craft content and even build links to your website. SEO is an undeniably powerful marketing strategy that can deliver an incredible ROI and it should definitely be part of your marketing strategy. That being said, the saying “don’t put all your eggs in one basket” applies to marketing your business as well.

Like SEO, inbound marketing is a solid strategy if you expect a return on your investment. Online marketing channels allow for detailed tracking of lead sources and make the funnel process one that can continually be monitored and improved. With that being said, let’s take a look at what inbound marketing entails and how you can incorporate it into your daily marketing plan.

Marketing Highlight

Three Vital Steps for Effective Email Marketing
MarketingProfs by Corinne Sklar

For too long, marketers have taken the easy way out: emailing every campaign to their entire database. Though simple to execute, such a “batch and blast” approach no longer works in a world where each email competes with thousands of digital, mobile, and social messages. It can be nearly impossible for your email to stand out and get noticed.

But there’s good news. You can cut through the clutter by creating personalized email campaigns that are relevant—sometimes irresistible—to the people you are trying to reach.

Companies need to adopt new strategies and technologies that allow them to convert from “broadcast to personal” and drive customer engagement to accelerate business results.

Where do you start?

Social Media Highlight

How to Check Social Media Privacy Settings
Social Media Examiner by Elizabeth Victor

Are you concerned about your online privacy?

Have you checked the privacy settings for all of your social media platforms?

Personal social media management is now more important than ever. As marketers, we’re usually out there promoting our business, yet we still need to be conscious of our privacy.

In this article you’ll discover how to adjust the privacy settings on your social media sites, so you share only what you want with the people you want.

 

What did we miss?  Let us know what news got your attention this week in the comments below.