Web Design Usability – Statistics You Must Know [Infographic]

Web design usability is an important factor in the design and development of a website.  After all, the easier a website is to use, the more likely visitors will stick around. Web usability includes elements such as the presentation of information, ensuring responsiveness across various devices and browsers, and ensuring the website content is appropriate for all ages and genders.

Below is a list of web design usability statistics you must know.  This Infographic was created by GO-Gulf Custom Web Development.  For more information, visit: http://www.go-gulf.com/.

Web Design Usability Statistics You Must Know

  • 70% of small business websites do not have clear calls-to-action for anything on their home pages, such as specials, email newsletters, how-to guides, demos, and interactive tools
  • 85% of website visitors think that a company’s mobile website should be as good or better than their desktop website
  • 47% of people expect a web page to load in two seconds or less
  • 39% of people will stop engaging with a website if images won’t load or take too long to load
  • Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain
  • 44% of website visitors will leave a company’s website if there’s no contact information or phone number
  • 38% of people will stop engaging with a website if the content / layout is unattractive
  • Websites with 51 – 100 pages generate 48% more traffic than websites with 1 – 50 pages

Information People Want to See Available on Vendor Website Homepage

  • Products and Services (86%)
  • Contact Information (64%)
  • About / Company Information (52%)
  • Testimonials (27%)
  • Marketing Collateral (23%)
  • Social Media Icons (12%)
  • Blog (8%)
  • Pricing (2%)

Top Reasons For Not Having a Business Website

  • Business currently does not need one (41%)
  • Cost (19%)
  • Lack of time (16%)
  • Too complex (95)
  • Business will never need one (4%)
  • Others (11%)