Month: April 2015

How Organic Search from Smartphones is Affected by Your Mobile Website

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Organic Search Negatively Affects Website That Are Not Mobile-Friendly

On April 21, 2015 Google made changes to it’s algorithm that directly affected websites that were not properly configured for mobile devices, specifically smartphones. The benefit to mobile-friendly websites are that they could get a boost from Google in the mobile search engine results page. However, mobile sites that are not mobile-friendly will get hit hard … Read more

Metrics Corner: Understanding Time on Page / Site

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The Metrics Corner series features important metrics to review when analyzing the health of your marketing, business or website.  In a previous article we reviewed bounce rate.  This article will focus on the website metrics of Time on Page and Time on Site, which in many ways can be considered sister metrics to bounce rate. … Read more