If you’re running a business – or working for one – you probably understand how important it is to have reliable data. Without data, any decisions you make will be gut instincts or wild guesses. Measuring information such as the amount of sales, number of clients, website visitors, etc. can help inform your decision making. … Read more HubSpot: An Overview of Reports and Marketing Analytics
The Metrics Corner series features important metrics to review when analyzing the health of your marketing, business or website. In a previous article we reviewed bounce rate. This article will focus on the website metrics of Time on Page and Time on Site, which in many ways can be considered sister metrics to bounce rate. … Read more Metrics Corner: Understanding Time on Page / Site
Alright, I’m going to cut to the chase. Not measuring conversions is a fundamental flaw in marketing analysis. It does not matter if you are a company of one employee or 1 million, it’s extremely important that you measure how your conversions are performing. This metric is absent in a lot of organizations, especially small-to-medium … Read more Why Aren’t You Measuring Conversion Rates? No, Really – Why Not?
If you’ve ever built a web site, managed a site, analyzed a site, or heck, even just surfed the web, you’ve probably heard the term bounce rate before. It’s a term with a usually negative connotation and the majority of articles surrounding the topic will often be titled something like “How to Reduce Your Bounce … Read more Metrics Corner: Understanding Bounce Rate