The New Rules of Selling (according to David Meerman Scott)

New Rules of Selling

You’re in sales.  No, really, you are.  It doesn’t matter what your exact job title is or what your main day-to-day responsibilities are, every one of us is in the business of sales.  You’re selling your goods, your services, or even just your ideas.  The problem?  Your buyers have changed. Thanks to technology, consumers are … Read more

Tweet Smarter: Twitter Best Practices


At the INBOUND14 conference in Boston, I had the opportunity to attend a session taught by Anne Mercogliano, head of Small and Mid-Sized Business Marketing, and Russ Laraway, head of Small and Mid-Sized Business at Twitter.  What follows in this article is some insight they provided to help people like you and me “tweet smarter.” … Read more