SEO and Content Marketing Round-up

A Search Engine Optimization SEO round up of curated articles that will enhance your knowledge, provide tips and content marketing strategy. In this article, we’ll lean on HubSpot to fully explain how often every company, entrepreneur or SMB should blog. Written word is still a vital part of content marketing and blogging should still be a central piece of your content marketing and SEO strategy.

Social Media and Marketing News, 8 November 2019

Each week we bring you a wrap-up of curated content containing engaging news, tips and trends from digital marketing and social media. This week learn the difference between Google Ads and Facebook Ads, how to use LinkedIn video, how to make content marketing more efficient, an example of how to take a poorly performing blog … Read more Social Media and Marketing News, 8 November 2019

Top Features We Want Announced at Inbound14

Inbound14 is right around the corner and we’re excited as ever!  HubSpot usually takes advantage of the conference to release new features and let everyone know about upcoming improvements.  While we love HubSpot, there’s always a little room for improvement.  Here are the top 3 things we’d like to hear announced at this year’s Inbound14 … Read more Top Features We Want Announced at Inbound14

Here are the Key Marketing Metrics to Sell to the C-Suite

If you have ever had the pleasure of presenting marketing metrics and campaign performance results to C-Suite executives, and you did not get the response you were hoping for you’re not alone. On the sales side of business, where dollars generated is the only metric that counts, it can be difficult to discuss and communicate … Read more Here are the Key Marketing Metrics to Sell to the C-Suite

Wanted: SEO in a Google (not provided) World

In 2013, Google announced that they would be encrypting, and therefore stripping away organic keyword data from Google Analytics. When the news initially broke there was an all encompassing gasp amongst the marketing world. “What do we do now?” Next, the internal question was asked, ‘where do I put my marketing efforts in the digital … Read more Wanted: SEO in a Google (not provided) World

How to Avoid Collateral Damage in Google’s Attack on Guest Blogs

If you’ve been following the search engine news lately, you know that Google recently penalized MyBlogGuest for what they consider to be spammy practices.  The tactic of guest blogging was put on notice in mid-January by Matt Cutts, head of Google’s Webspam team. Despite the warning, many in the community weren’t sure when and how … Read more How to Avoid Collateral Damage in Google’s Attack on Guest Blogs

How are Companies Taking Advantage of the Super Bowl?

Go Viral or Go Home Each year, companies seem like they have to do more than the previous year to get your attention during the Super Bowl. Let’s face it, when a company is investing $4 million for a 30 second spot, Return on Investment (ROI) becomes even more critical. Advertising companies started a new … Read more How are Companies Taking Advantage of the Super Bowl?

Top 6 Inbound Marketing Tools

If you’re employing an inbound marketing strategy, you’ll need some tools to help you get the best results.  This is by no means a complete list, but here are six of the tools we have found to be the most helpful: HubSpot Quite frankly, if you’re using HubSpot, you probably don’t need any other tools. … Read more Top 6 Inbound Marketing Tools

What is "Inbound Marketing" and What Do I Need to Know?

Surely you’ve heard the term inbound marketing.  You see it everywhere now – white papers, videos, books, blog articles (this one being no exception).  Recently, a good friend of mine who is in the process of opening up a new business was asking for some marketing advice.  My advice included the term “inbound marketing,” of … Read more What is "Inbound Marketing" and What Do I Need to Know?