Web Design Usability – Statistics You Must Know [Infographic]

Web Design Usability Statistics You Must Know

Web design usability is an important factor in the design and development of a website.  After all, the easier a website is to use, the more likely visitors will stick around. Web usability includes elements such as the presentation of information, ensuring responsiveness across various devices and browsers, and ensuring the website content is appropriate … Read more Web Design Usability – Statistics You Must Know [Infographic]

8 SEO Basics to Grow Your Small Business [Infographic]

Small Business SEO

Are you a small business looking for ways to grow your business? Result Driven SEO has put together an infographic with 8 SEO basics to help you out. 1. Plan with Small Business SEO Keyword Research Know what your customers are searching for. Google Keyword Planner is a free tool. SEMrush will find keywords your … Read more 8 SEO Basics to Grow Your Small Business [Infographic]

Top Speakers We’re Looking Forward to at Inbound15

It’s that time of year again and we at araxam.com are preparing for another exciting week at Inbound15.  If you’re not already familiar with it, Inbound is probably the most exciting marketing conference of the year.  It kicks off the day after Labor Day at the Boston Convention & Exhibition Center and will feature inspiring … Read more Top Speakers We’re Looking Forward to at Inbound15

7 Steps to Success Competing with Content Marketing [Infographic]

Smart Insights teamed up with HubSpot to produce new research on content marketing. They asked 768 marketers based in Europe how they planned to use content marketing in their business in 2015. The results of their research are below: Relevance is the intersection of what the brand must effectively communicate and what the customer wants … Read more 7 Steps to Success Competing with Content Marketing [Infographic]

Top 3 Tech Trends for Marketers [Infographic]

At the start of every year, we all try to predict what’s to come.  What trends will shape the industry?  What technologies will people embrace?  While we don’t have crystal balls, we do have search data.  And as a vast collection of consumer intentions, it can be a great bellwether of trends.  ThinkWithGoogle looked at … Read more Top 3 Tech Trends for Marketers [Infographic]

The Best E-Commerce Checkout Practices [Infographic]

Best E-Commerce Checkout Practices

A recent survey done by Smashing Magazine examines the E-Commerce checkout process and examines the best and worst practices of the top 100 grossing E-Commerce sites. The average e-commerce checkout is 5.08 steps, with the shortest offering a 1 step checkout and the longest containing 9 steps. It is, however, important to note that the … Read more The Best E-Commerce Checkout Practices [Infographic]

HubSpot: An Overview of Reports and Marketing Analytics

If you’re running a business – or working for one – you probably understand how important it is to have reliable data.  Without data, any decisions you make will be gut instincts or wild guesses. Measuring information such as the amount of sales, number of clients, website visitors, etc. can help inform your decision making. … Read more HubSpot: An Overview of Reports and Marketing Analytics

Metrics Corner: Understanding Time on Page / Site

The Metrics Corner series features important metrics to review when analyzing the health of your marketing, business or website.  In a previous article we reviewed bounce rate.  This article will focus on the website metrics of Time on Page and Time on Site, which in many ways can be considered sister metrics to bounce rate. … Read more Metrics Corner: Understanding Time on Page / Site