Guy Kawasaki’s “10 Things I Learned from Steve Jobs”

If you get a chance to see Guy Kawasaki speak, take advantage of it.  I got my first opportunity at this year’s INBOUND14 opening keynote.  His talk was on the 10 lessons he learned from Steve Jobs, a topic he discussed previously in a TED Talk (see video below).  Here are the takeaways from his … Read more Guy Kawasaki’s “10 Things I Learned from Steve Jobs”

Top Features We Want Announced at Inbound14

Inbound14 is right around the corner and we’re excited as ever!  HubSpot usually takes advantage of the conference to release new features and let everyone know about upcoming improvements.  While we love HubSpot, there’s always a little room for improvement.  Here are the top 3 things we’d like to hear announced at this year’s Inbound14 … Read more Top Features We Want Announced at Inbound14

Here are the Key Marketing Metrics to Sell to the C-Suite

Key Marketing Metrics

If you have ever had the pleasure of presenting marketing metrics and campaign performance results to C-Suite executives, and you did not get the response you were hoping for you’re not alone. On the sales side of business, where dollars generated is the only metric that counts, it can be difficult to discuss and communicate … Read more Here are the Key Marketing Metrics to Sell to the C-Suite