The Second Pillar of Digital Marketing – Social Media

Second Pillar Digital Marketing - Social Media

Social media has been important for the last decade, but heading into 2021, it may be the most important pillar of digital marketing.  In this episode, Chris Casale and Ryan Smith break down the second pillar of digital marketing – social media, where they discuss the demographics of each social network and the best way … Read more

The First Pillar of Digital Marketing – Search

First Pillar of Digital Marketing - Search

Is search engine optimization (SEO) still important?  What role does voice search (Siri, Google, Cortana) play today?  In this episode, Chris Casale and Ryan Smith break down the first pillar of digital marketing – search, where they discuss why search is still relevant, the many facets of search, and how you can help your business … Read more

RETHINK your Marketing Strategy Process with Jason Osborn

Digital Marketing Happy Hour · Episode 28: RETHINK your Marketing Strategy Process with Jason Osborn Do you know who your ideal customer is?  Is your focus too broad?  What marketing strategy do you use to attract new customers?  In this episode, Chris Casale and Ryan Smith chat with Jason Osborn about the RETHINK formula and … Read more

3 Tips for Simplifying Your Marketing Automation

3 Tips for Simplifying Your Marketing Automation

Digital Marketing Happy Hour · Episode 27: 3 Tips for Simplifying Your Marketing Automation Marketing automation can be overwhelming.  Where do you start?  Which tools are right?  What if you make a mistake?  In this episode, Chris Casale and Ryan Smith offer three tips for simplifying your marketing automation putting you on the path to … Read more

How to Measure Content Marketing Success Using Analytics

Content Marketing Analytics

Digital Marketing Happy Hour · Episode 26: How to Measure Content Marketing Success Using Analytics You created that content, you posted it on social channels, you crossed your fingers, lit a candle and said a prayer – is it actually working?  Check your analytics!   How do you know which data points to look at? Not … Read more

How to Choose the Right Content For Each Stage of the Marketing Funnel

HubSpot Flywheel

Digital Marketing Happy Hour · Episode 24: How to Choose the Right Content For Each Stage of the Marketing Funnel You already know that content and content marketing is vital to build awareness and drive leads. However, with customers all at different stages in their buying journey, how do you know which content is right … Read more

How To Create a Content Marketing Framework with Melanie Deziel

Melanie Deziel, author The Content Fuel Framework

Digital Marketing Happy Hour · Episode 22: How To Create a Content Marketing Framework with Melanie Deziel We’ve all heard the phrase ‘Content is King’ and yet all of us, businesses and individuals alike, seem to struggle creating more content.  Is there a better way to generate content ideas so you can consistently produce more … Read more