B2B Content Marketing Trends for 2021

B2B Content Marketing Trends

Does your content marketing strategy change if you’re B2B instead of B2C?  What if we’re in the middle of a global pandemic?  In this episode, Chris Casale and Ryan Smith discuss the results of a survey performed by the Content Marketing Institute to see what the differences were in B2B vs B2C content marketing strategies … Read more

Last Call: Digital Marketing News for February 22, 2021

Digital Marketing Happy Hour: Last Call

Mark Zuckerberg reportedly wanted Facebook to ‘inflict pain’ on Apple, Rupert Murdoch’s News Corp., Google reaches deal on payments for journalism, Facebook will block Australian users and publishers from sharing news links in response to new bill and LiveRamp pushes ahead with an alternative to third-party cookies. Digital Marketing Happy Hour · Last Call: Digital … Read more

Last Call: Digital Marketing News for February 15, 2021

Digital Marketing Happy Hour: Last Call

Google says it may have found a privacy-friendly substitute for cookies, Disney+ hits 95 million subscribers, Marketers say COVID vaccines create hope for a quick return of in-person events, and Pinterest closes in on TikTok & Snapchat with +37% monthly users. Digital Marketing Happy Hour · Last Call: Digital Marketing News for February 15, 2021 … Read more

Last Call: Digital Marketing News for February 8, 2021

Digital Marketing Happy Hour: Last Call

Facebook Considering Suing Apple Over App Store Practices, HubSpot is acquiring The Hustle, Jeff Bezos stepping down as Amazon CEO and Spotify has tripled the number of podcasts in the past year to 2.2 million. https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/980298385&color=%23ff5500&auto_play=true&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true Digital Marketing Happy Hour · Last Call: Digital Marketing News for February 8, 2021 Facebook Said to Consider Suing … Read more

Super Bowl: Who’s Advertising, Who’s Not, and Why It Matters

Super Bowl: Who’s Advertising, Who’s Not, and Why It Matters

Traditionally, Super Bowl ad spots sell out quickly as big brands look to make a splash at one of the most-watched events of the year.  However, this year has brought big changes to consumer behavior, causing brands to adapt their marketing strategy.   In this episode, Chris Casale and Ryan Smith discuss who’s advertising this year, … Read more

Content Creation Using The Hollywood Approach with Kristina Paider

Kristina Paider, author of The Hollywood Approach

Why are movies so much fun yet most content so boring?  How can you create better content that still drives business? In this episode, Chris Casale and Ryan Smith talk with Kristina Paider about the three key components of creating a Hollywood story, why character DNA is so important, and how you can create better … Read more