Web Design Usability – Statistics You Must Know [Infographic]

Web Design Usability Statistics You Must Know

Web design usability is an important factor in the design and development of a website.  After all, the easier a website is to use, the more likely visitors will stick around. Web usability includes elements such as the presentation of information, ensuring responsiveness across various devices and browsers, and ensuring the website content is appropriate … Read more

7 Steps to Success Competing with Content Marketing [Infographic]

Smart Insights teamed up with HubSpot to produce new research on content marketing. They asked 768 marketers based in Europe how they planned to use content marketing in their business in 2015. The results of their research are below: Relevance is the intersection of what the brand must effectively communicate and what the customer wants … Read more

The Best E-Commerce Checkout Practices [Infographic]

Best E-Commerce Checkout Practices

A recent survey done by Smashing Magazine examines the E-Commerce checkout process and examines the best and worst practices of the top 100 grossing E-Commerce sites. The average e-commerce checkout is 5.08 steps, with the shortest offering a 1 step checkout and the longest containing 9 steps. It is, however, important to note that the … Read more

29 Essential Content Marketing Metrics [Infographic]

How do you measure the effectiveness of content? Content marketing has come a long way and there are now definitive metrics to answer this question. Here is a list of 29 of the best metrics curated by Curata and labeled by channel (i.e., blog / site, email, social media, assets, and feeds) and grouped by … Read more