Does your content marketing strategy change if you’re B2B instead of B2C? What if we’re in the middle of a global pandemic? In this episode, Chris Casale and Ryan Smith discuss the results of a survey performed by the Content Marketing Institute to see what the differences were in B2B vs B2C content marketing strategies … Read more
Mark Zuckerberg reportedly wanted Facebook to ‘inflict pain’ on Apple, Rupert Murdoch’s News Corp., Google reaches deal on payments for journalism, Facebook will block Australian users and publishers from sharing news links in response to new bill and LiveRamp pushes ahead with an alternative to third-party cookies. Digital Marketing Happy Hour · Last Call: Digital … Read more
Google says it may have found a privacy-friendly substitute for cookies, Disney+ hits 95 million subscribers, Marketers say COVID vaccines create hope for a quick return of in-person events, and Pinterest closes in on TikTok & Snapchat with +37% monthly users. Digital Marketing Happy Hour · Last Call: Digital Marketing News for February 15, 2021 … Read more
Facebook Considering Suing Apple Over App Store Practices, HubSpot is acquiring The Hustle, Jeff Bezos stepping down as Amazon CEO and Spotify has tripled the number of podcasts in the past year to 2.2 million. https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/980298385&color=%23ff5500&auto_play=true&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true Digital Marketing Happy Hour · Last Call: Digital Marketing News for February 8, 2021 Facebook Said to Consider Suing … Read more
Traditionally, Super Bowl ad spots sell out quickly as big brands look to make a splash at one of the most-watched events of the year. However, this year has brought big changes to consumer behavior, causing brands to adapt their marketing strategy. In this episode, Chris Casale and Ryan Smith discuss who’s advertising this year, … Read more