Metrics Corner: Understanding Time on Page / Site

The Metrics Corner series features important metrics to review when analyzing the health of your marketing, business or website.  In a previous article we reviewed bounce rate.  This article will focus on the website metrics of Time on Page and Time on Site, which in many ways can be considered sister metrics to bounce rate. … Read more Metrics Corner: Understanding Time on Page / Site

Metrics Corner: Understanding Bounce Rate

Bounce Rate

If you’ve ever built a web site, managed a site, analyzed a site, or heck, even just surfed the web, you’ve probably heard the term bounce rate before.  It’s a term with a usually negative connotation and the majority of articles surrounding the topic will often be titled something like “How to Reduce Your Bounce … Read more Metrics Corner: Understanding Bounce Rate