3 Elements Required to Authentically Engage Your Audience

Digital Marketing Happy Hour podcast

Digital Marketing Happy Hour · Episode 11: Three Elements Required to Authentically Engage Your Audience What does it mean to be authentic?  What are the key elements to delivering an authentic message?  In this episode, Chris and Ryan discuss the importance of authenticity and the three elements required to truly and authentically engage with your … Read more 3 Elements Required to Authentically Engage Your Audience

Content Marketing That Attracts and Converts, Cybersecurity Issues and More News

Content Marketing Essentials

Each week we bring you a wrap-up of engaging news, tips and trends from social media and marketing technology. This week we learned that you shouldn’t create content for the sake of creating content. You should create content that converts. We’ll explore how to create ridiculously good content with Kim Garst. Are you looking for … Read more Content Marketing That Attracts and Converts, Cybersecurity Issues and More News

LinkedIn’s Added-Value, Facebook Reactions, Improve Your Social Media and More Articles

The articles below are a recap of what received the most engagement from my personal Twitter stream. I share a ton of social media and marketing news daily, and these are the articles that generated the most interest this past week. This week we learned more about the shift in LinkedIn’s platform, which enhanced its … Read more LinkedIn’s Added-Value, Facebook Reactions, Improve Your Social Media and More Articles

ICYMI: Influencer Marketing, Twitter Event Targeting, Social Media Branding and More Articles

Social media marketing

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help! Influencer marketing was a big topic this week that received a lot of engagement. The gamut ranged from how to create an influencer marketing strategy to how to communicate your ideas to this … Read more ICYMI: Influencer Marketing, Twitter Event Targeting, Social Media Branding and More Articles

8 SEO Basics to Grow Your Small Business [Infographic]

Small Business SEO

Are you a small business looking for ways to grow your business? Result Driven SEO has put together an infographic with 8 SEO basics to help you out. 1. Plan with Small Business SEO Keyword Research Know what your customers are searching for. Google Keyword Planner is a free tool. SEMrush will find keywords your … Read more 8 SEO Basics to Grow Your Small Business [Infographic]

Mobile Marketing [Infographic]

Mobile Marketing

Mobile marketing is more important and popular today than it’s ever been since the evolution of the smartphone. Google emphasized the importance of mobile by making it a priority and to penalize websites that are not mobile-friendly; therefore, organic search from smartphones is affected by your mobile website.  In that case, what is the current situation … Read more Mobile Marketing [Infographic]

Here are the Key Marketing Metrics to Sell to the C-Suite

Key Marketing Metrics

If you have ever had the pleasure of presenting marketing metrics and campaign performance results to C-Suite executives, and you did not get the response you were hoping for you’re not alone. On the sales side of business, where dollars generated is the only metric that counts, it can be difficult to discuss and communicate … Read more Here are the Key Marketing Metrics to Sell to the C-Suite