Last Call: Digital Marketing News for April 19, 2021

Digital Marketing Happy Hour: Last Call

Google gave titan an unfair ad-buying edge, Gartner says 63% of digital marketing leaders still struggle with personalization and Microsoft confirms the acquisition of speech recognition company Nuance. Digital Marketing Happy Hour · Last Call: Digital Marketing News for April 19, 2021 Google’s ‘Project Bernanke’ gave titan unfair ad-buying edge, lawsuit claims https://nypost.com/2021/04/11/googles-project-bernanke-gave-titan-unfair-ad-buying-edge-lawsuit/ The New … Read more

How to Rank Your SMB for Local SEO

Local Pack/Local SEO

Why ranking on Google with Local SEO is vital for any brick-and-mortar location. We’ll explain what you need to do and show you how to optimize your assets to rank in Google for Local SEO. We’ll break down the difference between showing up in the Local Pack and Localized Organic Results in Google’s SERPs, and … Read more

Last Call: Digital Marketing News for March 29, 2021

Digital Marketing Happy Hour: Last Call

Study says 65% of Google searches do not click on results, Google to invest $7 Billion on post-pandemic office and pandemic unleashes new big-box era. Digital Marketing Happy Hour · Last Call: Digital Marketing News for March 29, 2021 Study Says 65% of Google Searches Do Not Click on Results but Should They? Throughout 2020, … Read more

Last Call: Digital Marketing News for March 8, 2021

Digital Marketing Happy Hour: Last Call

Google’s User-Tracking Crackdown Has Advertisers Bracing for Change, Amazon in talks to carry exclusive NFL games on Prime Video, Taco Bell owner Yum Brands buys A.I. business to improve marketing and Google My Business report shows how people found your business. Digital Marketing Happy Hour · Last Call: Digital Marketing News for March 8, 2021 … Read more

B2B Content Marketing Trends for 2021

B2B Content Marketing Trends

Does your content marketing strategy change if you’re B2B instead of B2C?  What if we’re in the middle of a global pandemic?  In this episode, Chris Casale and Ryan Smith discuss the results of a survey performed by the Content Marketing Institute to see what the differences were in B2B vs B2C content marketing strategies … Read more

Last Call: Digital Marketing News for February 22, 2021

Digital Marketing Happy Hour: Last Call

Mark Zuckerberg reportedly wanted Facebook to ‘inflict pain’ on Apple, Rupert Murdoch’s News Corp., Google reaches deal on payments for journalism, Facebook will block Australian users and publishers from sharing news links in response to new bill and LiveRamp pushes ahead with an alternative to third-party cookies. Digital Marketing Happy Hour · Last Call: Digital … Read more