Weekly Marketing Technology News

Seven Content Marketing Tips and More Articles

News travels fast and there’s a lot of it out there. It’s easy to miss something relevant and important. Let us help!

Ever Friday, we publish the most relevant and important articles in a series of highlights for Business, Web, Technology, SEO, Marketing and Social Media. To read the full story, click the headline of each article.

Here are some articles you may have missed for the week of September 26, 2014.

Business Highlight

Why Companies Need Full-Time Product Managers (And What They Do All Day)
Smashing Magazine by Rian van der Merwe

What is a product manager? What do product managers do all day? Most importantly, why do companies need to hire them? Good questions.

The first confusion we have to clear up is what we mean by “product.” In the context of software development, a product is the website, application or online service that users interact with. Depending on the size of the company and its products, a product manager could be responsible for an entire system (such as a mobile app) or part of a system (such as the checkout flow on an e-commerce website across all devices).

Web Highlight

Design Principles: Connecting And Separating Elements Through Contrast And Similarity
Smashing Magazine by Steven Bradley

Similarity and contrast, connection and separation, grouped and ungrouped are all ways to describe the varying sameness and difference between elements. Based on the information they carry, we’ll want some elements to look similar, to indicate that they are related in some way. We’ll also want to show that some elements are different and belong to different groups.

Key to showing both is the visual characteristics of elements and their relationships. If two elements are related in some way, then they should show similar visual characteristics. If the elements are different, then they should look different.

Technology Highlight

Samsung’s new cable can charge your watch using your phone
Engadget by Edgar Alvarez

Battery life is one of the most important elements of any mobile device — it can make or break it, in some cases. And while the majority of Samsung products aren’t known to be terrible at that, a little help never hurts. As such, the South Korean outfit recently introduced its Power Sharing Cable, which, as the name suggests, allows you to use it to transmit energy from one Galaxy device to another, like a Galaxy S5 and Galaxy Gear smartwatch, respectively. Better yet though, Samsung’s peripheral isn’t limited to its own handsets, slates or wearables, with the company claiming that the Power Sharing Cable is friendly with “any device” that can be charged by way of micro-USB. Meanwhile, the companion app lets you select just how much power you’re willing to share from the main source, making the process simple to monitor. The Power Sharing Cable is available now for $20, which seems like a small price to pay for something that could be very handy in times of need.

SEO Highlight

Broken Link Building Bible: The New Testament
MOZ by Russ Jones

It was a little over a year ago that I first wrote the “Broken Link Building Bible” and it seemed like it was time for an update. If you haven’t had a chance yet, please head over to the original, as most of it is still highly relevant today, and it contains the basics which will not be covered in this post.

Today I present a New Testament, complete with ethical guidelines, new prospecting, content, and outreach techniques. Throughout this guide I will show you how to accomplish most of these tactics using a culmination of tools like Open Site Explorer, Domain Hunter Plus, or BrokenLinkBuilding.com. Let’s jump in.

Marketing Highlight

Seven Content Marketing Tips for Media Pickup and Massive Exposure
MarketingProfs by Larry Kim

Content marketing can be a great way to gain exposure for your company, but getting the media to care about your brand’s news is difficult. Unless you’re a Fortune 500 company, mainstream media, and even industry publications, probably won’t cover your news.

You can try newsjacking—inserting your ideas and commentary into breaking news in the hopes of being quoted. Journalists get a ton of such press releases, though, and yours is usually just another needle in the haystack.

So how can you use content marketing to break into popular news stories?

Social Media Highlight

Four Ways to Measure the Impact of Social Media: A Case Study
Social Media Examiner by Louise Julig

Do you need to justify social media efforts to company leaders?

Do you want to know exactly what impact social media has on your business?

In this article you’ll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business.

 

What did we miss?  Let us know what news got your attention this week in the comments below.