Below is a highlight of the most engaging articles that you may have missed this week in marketing. One of the most overlooked aspects of marketing is to identify and ‘pinpoint’ who your target customer is. There are a number of categories to research, including demographics, interests, behaviors and more. Let’s dig a little deeper … Read more
Go Viral or Go Home Each year, companies seem like they have to do more than the previous year to get your attention during the Super Bowl. Let’s face it, when a company is investing $4 million for a 30 second spot, Return on Investment (ROI) becomes even more critical. Advertising companies started a new … Read more
If you’re employing an inbound marketing strategy, you’ll need some tools to help you get the best results. This is by no means a complete list, but here are six of the tools we have found to be the most helpful: HubSpotQuite frankly, if you’re using HubSpot, you probably don’t need any other tools. HubSpot … Read more
Surely you’ve heard the term inbound marketing. You see it everywhere now – white papers, videos, books, blog articles (this one being no exception). Recently, a good friend of mine who is in the process of opening up a new business was asking for some marketing advice. My advice included the term inbound marketing, of … Read more